MUMBAI: English movie channel Movies Now has launched a new action movie primetime block.

The new band - ?King of the Ring? will see hi-octane action movies airing every Friday at 7 pm.

Movies Now has selected action endurance movies like ?Rocky III?, ?Fight Club? and ?Never Back Down? for the new property.

Rocky III is the third film in Sylvester Stallone?s Rocky franchise in which the champion rise from ashes and wins over his opponent.

Viewers can also watch the battle of the grand master who trained Bruce Lee in Ip Man 2. Through Shaolin techniques Ip Man combats odds of the society for his disciples, for his martial art Wing Chun and emerges as the true King of Shaolin.

Fight Club was director David Fincher?s first real excursion into the world of controversial art. It is about a common man?s fight against materialism and depicts contemporary manhood.