MUMBAI: Nickelodeon Toon Shiva along with superstars Motu Patlu were at Girgaum and Juhu Chowpatty on Fridayas part of a cleanup drive.
The drive was curated by CMCA, a non-profit organization which works with schools to promote civic awareness among youth and children. As part of the drive, over 800 students along with Nicktoons Shiva and Motu Patlu, collected the waste that got washed back by the water, after the Ganesh immersions. This was done in a bid to make the beaches litter free.
The purpose of this initiative was to sensitize children on the responsibilities that go with the celebration of any festival. In the case of Ganesh Visarjan, Nicktoon Shiva and superstars Motu Patlu educated the kids about the ill-effects of immersing POP idols in water bodies. The kids were encouraged to buy clay idols /eco-friendly idols or immerse their POP idols in artificial ponds.
Motu Patlu commented, “We are extremely proud of CMCA’s active involvement in promoting civic awareness and responsible celebration of festivities in Mumbai. It is important that the kids, who are our best friends, enjoy festivities but are also aware of the responsibilities that go with it. Children are not only impressionable and early adopters of change but also have tremendous power to amplify this message of a clean Mumbai.”
Vinodini Lulla, trustee at CMCA, added, “Students are encouraged to use ecofriendly idols. Cleaning up give the students an experiential learning on what we do to our beaches and marine life. We are delighted to have found a partner in Viacom18. With this drive, "We will be able to bring about a behavioral change towards environment protection among the young students in Mumbai."
Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Nickelodeon, India’s leading kids’ entertainment brand and part of the Viacom18, is available in over 100 million households in India. Children’s Movement for Civic Awareness (CMCA) is a 16 year old non-profit organization, working with schools across Karnataka, Tamil Nadu, Kerala and Maharashtra, promoting democracy, citizenship values and civic awareness among children and youth.
