Mumbai: Wolf Bread is a multimedia company bringing global pop culture experiences to India. The brand was started with a vision to revolutionize multimedia and entertainment by introducing fresh, innovative concepts that redefine pop culture in India. Wolf Bread's commitment to excellence and innovation reflect in its efforts to pioneer new creative horizons in music videos, filmmaking, fashion, animation, designer clothing, sports, and other visual experiences, making it the brand’s unique selling proposition.
Incepted in 2023 by Taufiq Khan, Wolf Bread aspires to become a leading figure in displaying unique and finest forms of visual storytelling, commercialization, animation, and the popularization of art, aiming to revolutionize the creative landscape in India for the very first time. The brand aims not just to entertain but also to inspire, spark conversations, and leave a lasting impression on the cultural landscape.
From their debut music video to their expanding portfolio of projects, Wolf Bread continuously pushes boundaries, harnessing the power of cutting-edge VFX, CGI, and 3D animation to craft immersive experiences. Headquartered in Mumbai, Wolf Bread's identity extends beyond traditional boundaries. The brand's upcoming ventures include the launch of an exclusive designer clothing line and unique merchandise, reflecting their dedication to style and pop culture.
Indiantelevision.com reached out to Wolf bread founder Taufiq Khan, where he shared insights on lot of aspects from being awarded as the ‘Best Startup Company” to their strategies, dveling upon the creative landscape and more…
Edited excerpts
On being awarded the "Best Startup Company" at the Pune Startup Fest in 2024 and planning to build upon this recognition and momentum moving forward
I'm grateful for this award! We just snagged the "Best Startup Company" award at the Pune Startup Fest, and we've been around for only four months! We were invited to showcase our work and our work did not just impress the crowd– it won them over. It might sound like a stretch, we’re not called the best for nothing! Our success isn't just some fluke. Just like our brand name, our team functions like a wolf pack—ruthless, agile, and ready to take on any challenge. From the work culture to our workflow and vision, every part of our company is top-notch. We don't just build a company; we build each other up. This accolade, It's like a cosmic thumbs-up, confirming that we're on the right path. We know we're still in the early days, and there are a lot of chapters to unfold, but we're ready for whatever comes our way. We're aiming for the big leagues like Apple—starting small but thinking big. The momentum we're building for the future is all about growth and self-improvement. We'll take this award as a milestone and keep working hard to bring entertainment and a unique style that has never been seen before in India. We're just getting started, and there's a lot more winning to do!
On aiming to revolutionize the creative landscape in India through its unique forms of visual storytelling, animation, and the popularization of art
Wolf Bread was created to break the mold. I'm diving into what I love, which is already a revolution in itself. Sometimes I catch myself thinking I'm the GOAT in visual storytelling, animation, and making art pop. I'm not just doing this for fun; I thrive on pop culture. What I create inspires me, and that passion flows through everything I do. Luck or not, I've found my calling and I'm all in. My instincts guide me to shape storytelling, creativity, and animation.
The secret of Wolf Bread? Authenticity and originality. We're bringing something fresh to India. Our uniqueness stands out, especially now with Wolf Bread Animation Studios and Wolf Bread Clothing—something India hasn't seen before. We've got plenty more avenues to explore in the years ahead.
In terms of popularizing art, I believe I'm unmatched. We’re aiming for popularity on a whole new level, and we’ve created a mascot, "Mr. Wolf Bread," who might one day stand alongside Disney and Pixar legends. Our focus is pop culture. No one else in India is even close. I'm blessed to be the first on this path, cooking up something amazing. I'll serve the best India has ever seen, and people will savor it for years. We're creating something exceptional. We’re not trying to be like anyone else - we’re making our mark, and we're here to stay!
On reception of Wolf Bread's music videos on YouTube and creatives on social media platforms and the strategies does company employ to engage with its audience effectively
The response to our debut music video has been mind-blowing. We're already past the million views mark, setting a new standard in the music video world. It's not just a music video; it's like planting a flag as the pioneers of something fresh in India. We made sure to put ourselves on the world map by being the first independent brand in India to introduce a unique style and aesthetic to the world with this music video.
The reception has been wild. We're moving like seasoned pros, even though we're just starting out.
Usually, success takes a couple of tries, but here we are nailing it on the first go. It's unheard of for an independent brand or artist to make such a splash right off the bat. Who else would even dare to take
such risks?
We're fearless, bold, and extraordinary. My mindset is transforming this company into a powerhouse. Our approach to creatives and animation has taken our social media game to another level. We don't just create daily posts; each one is like a movie poster or trailer. Our social media is a filmmaking platform to bring our vision and creativity to life.
The response, Pure madness. We're not relying on controversial statements to grab attention like some podcasts do. We're like Mr. Bean right now—people see our creativity and just can't help but smile. Wolf Bread is more than a brand; it's a feeling, a mood and an unstoppable force.
On providing insights into Wolf Bread's approach to commercialization and monetization of its multimedia content
Commercializing and monetizing is a skill we're mastering quietly, without broadcasting it. Wolf Bread Animation Studios is on the rise because we excel in branding and animation movies, working closely with other brands and movie studios. Our main aim in creating content isn't just to rake in the cash; the content we make happens to generate income because we're naturally talented at it. We're monetizing what we're good at and reaping the rewards. We'll get into the details later, but for now, just know that animation studios are about more than making money. We're injecting style and aesthetics into the brand and any studios that collaborate with us.
We're aiming to be the next Pixar, Disney, or Sony Animations in a 5-10 year plan. And get ready, because we're launching our own designer clothing brand to speak volumes about what makes us money. We're monetizing the branding game. Monetizing Wolf Bread might seem tricky since we're working in the future, bringing a fresh style of art to India. It may take others a bit of time to catch up, but we've got itcovered, jumping right into monetization. Sure, if we look back, we see other brands took a while to be understood and then started making money. But not us! We're running the show from the future, and being the forward-thinking company we are, we're playing the long game and making strides.
On leveraging technology and innovation to stay ahead of the curve in the rapidly evolving multimedia industry
We're a pop culture brand for a reason—we evolve daily and stay ahead of technology and innovation. That’s why Wolf Bread Animation Studios is coming into the picture. Leveraging opportunities is our jam; it's how we grow and learn. This keeps us ahead of the curve, setting trends that no other brands, studios, or artists in India are even riding. We’re the trailblazers in what we’re creating, leading the charge in this new wave. What we’re doing at Wolf Bread Animation Studios is what Disney and Pixar are up to, but they do it on a grander scale. We may be a small company, but we've got a big vision that speaks for itself. Innovation, strategy, and keeping up with the tech world are our playground. We see every advancement as a chance to blend with our ideas and creativity. We're here to lead the pack!
On share some of the core values and principles that drive Wolf Bread's mission to bring unique experiences to audiences across India and beyond
The core of our company is right in the name: "WOLF BREAD." This name captures the essence of our ethos—just like a wolf, we're disciplined, focused, and loyal. We're all about originality, hard work and moving like a wolf pack. Our company thrives on this magnetic energy—it's diverse and all over the place, yet perfectly aligned. We've stumbled more than a few times, but that's how we learn and grow. We never give up; we rise from our mistakes stronger and wiser. Our clothing line will embody the spirit of sports crests, akin to wearing the jersey of beloved teams such as the Indian cricket team or Chelsea Football Club – two of my personal favorites. It's about wearing our apparel with passion and pride, standing tall and believing in something greater that leads to triumph and victory. Just as fans proudly wear the jersey of their favorite sports teams, I will make sure people wear WOLF BREAD apparel with that same pride and belief.
