Pooja Mukherjee, popular host of the Channel [V] show What Woman Want, died in a car crash in New Delhi early today.

The accident occured when the Maruti 800 in which she, along with four others, were travelling was hit by a truck on Delhi's Lodhi Road at 2:20 am in the early hours of the morning. All the four - documentary filmmaker Nishit Sharan, Pankaj Kakkar, Ashish Puri and Shivali Malhotra - were also killed in the accident. Twenty-year-old Pooja, a student of Delhi's prestigious Lady Shri Ram College, shot to fame through What Woman Want. The show had a number of celebrity guests in it, including Nandita Das, Raveena Tandon, Madhu Sapre, Pooja Batra, Rinke Khanna and Meghna Gulzar.

Pooja also featured in advertising campaigns for Pepsi, Hyundai Santro and LG Electronics as well as in two music videos.