Aaj Tak, India’s No.1 News Channel is dialling into the election fervour with the release of a song composed specifically for Bihar Elections. Set in Bhojpuri style, the song is inspired and taps into the tune of famous Bhojpuri song titled ‘Hello Kaun’. Aaj Tak’s creative team has written lyrics of the song and it has been sung by Ritesh Pandey, singer, composer and performer of the original ‘Hello Kaun’ song.
Traditionally, elections in Bihar attract high attention across India due its dynamics. This year too, the elections will be closely followed, due to its critical timing. With the launch of the ‘Hello Kaun’ song, Aaj Tak intends to dial into the hearts and minds of the native population of Bihar to sensitise them about the upcoming elections. The song encourages the audience to tune into Aaj Tak to update and keep abreast of local issues, concerns of various voter groups’, manifestoes and strategies of various political parties.
Aaj Tak, India’s No 1 Hindi News Channel for almost 20 years, has always been at the forefront of election coverage, be it national or state. When it comes to Elections, the channel has been an undisputed leader in innovation. Be it the use of world-class graphics and differentiated formats to India’s first pop-up studio in the form of ‘Chunav Studio’, the channel has always broken the mould. Innovation coupled with the best on-ground reportage has always resulted in the channel grossing highest ratings for its election coverage. This song is also a similar attempt to reach out to the local audience of Bihar in an innovative and involving manner.
