MUMBAI: CBS reality show Big Brother: All Stars will premiere on 6 July with a strong online backing. With its seventh season, CBS has teamed up with RealNetworks to stream 24/7 video from the Big Brother house along with Big Brother blog and Big Brother talk show House Calls, which will stream daily for free on CBS.com.

The series will also be streamed on CBS.com's new broadband channel Innertube beginning the day after the episode airs on the channel. The webcast on RealNetwork will also premiere on 6 July, immediately following the East coast broadcast of the show at 8 pm ET.

According to an official release, subscribers to the 24/7 video stream can watch any one of four live camera feeds from the Big Brother: All Stars house or catch all of the action at once with the special quad-cam view, which allows fans to simultaneously see four different video feeds.

In addition, Real and CBS are enhancing the Big Brother 24/7 experience with the introduction of new interactive features that bring together the fan community. Fans can interact with one another in Big Brother-focused blogs, chat rooms, message boards and weekly polls and get much more information on the show and houseguests. The entire three-month season of Big Brother: All Stars will be available through SuperPass. Subcribers who want to see everything that happens in the house, including things they won't show on TV, can sign up for the webcast via the official Big Brother: All Stars website at www.CBS.com and through Real's SuperPass website at www.real.com/bigbrother, adds the release.

They can have an access with $14.99 monthly or $39.99 for a discounted three-month subscription, with a free trial for everyone who signs up.

"Together, CBS and Real are delivering TV on the Web in an entirely new way," said RealNetworks senior vice president of media software and services Harold Zeitz. "Real's 'Big Brother' offering begins where reality TV leaves off, blending around-the-clock streaming video with blogs, chat and other fan-friendly features that allow fans to stay immersed in the Big Brother experience."

"The Big Brother web offering is even better this year, with the addition of new ways for fans to interact with each other and stay engaged with the show 24/7," said CBS.com VP and GM Brinley Turner. "We're thrilled to be partnering with Real to enhance the 'Big Brother' experience by enabling fans to check in on houseguests at anytime and watch as the action unfolds."