CNN IBN launches next gen show ‘Y Not’

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

CNN IBN launches next gen show ‘Y Not’

CNN IBN

MUMBAI: English news channel CNN IBN is launching a new show, Y Not, inspired by the new India starting today.

Y Not will motivate and provide a forum to young India to question and discuss the issues that matter to them, claims the channel. The show will be aired every Friday at 8.30 pm.

Says IBN18 Network editor-in-chief Rajdeep Sardesai, “Meeting the needs of the next generation will require a change at several levels including a change in thinking and mindset of the society. This is possible only when we listen to and have a hand on the pulse of the youth. Y Not is one such initiative dedicated to voicing the needs of young India.”

Y Not, as per the channel, will be the platform for the youth to voice their opinions through debates on current issues like moral policing, drug abuse, education, racism, women security, ragging and gay rights.

The show will pick a current issue and scrutinize it by opinionated young people. It will also showcase young achievers who are creators of their own learnings from all lengths of life from across the country. It will break taboos on the topics that are normally brushed under and will be current in content, questioning and analysing in its slant and irreverent in its attitude and style.

Additionally, Y Not will also guide on the hippest, coolest and the latest in all the zones. The show will also have youth perform spoofs, videos and songs to express themselves.