Scientific-Atlanta has announced that over 30 per cent of the MSO systems using its digital platform and interactive set-tops are carrying some form of interactive television (ITV) services available to millions of potential subscribers.

They run the gamut from video-on-demand to email, Internet access, enhanced viewing and t-commerce applications. Cable operators are deploying Scientific-Atlanta networks and Explorer digital interactive set-tops to provide subscribers with compelling interactive content to reduce churn and increase revenue, claims the company.

Adding to the pool of interactive TV applications cable operators have to choose from, Scientific-Atlanta also announced that InformTV has joined its CreativEdge Developer Program and is working to obtain certification of its new application, InformTV Sports 1.0. As a member of the CreativEdge Developer Program, the company will receive ongoing development support and testing and integration services throughout the application development process from Scientific-Atlanta.

The application, which InformTV expects to be available during the first quarter of 2002, complements existing broadcast programming by making sports scores, statistics and information available on every cable channel, completely independent of broadcast video content.