MUMBAI: The Barun Das-headed Associated Broadcasting Co – the holding company of the TV9 group news channels - has promoted Sanjeev Mulchandani as executive vice-president – sales and business head of the English news channel cluster – News9. Prior to this Sanjeev was branch and revenue  head – west & east for the TV9 network.

Sanjeev has been with the network for around five years in various positions. Before TV9, Sanjeev was the zonal head – sales (west & south) of Zee News for three years. He has had time with iTV network, Network18, Star India, Reliance Broadcast, Aidem (for NDTV),Hindustan Times, Hutchison Essar, and Hindustan Lever.

As executive vice-president a&  business head Sanjeev is in charge of driving revenue growth and building strategic partnerships for TV9’s English cluster.