Mumbai: Atrangii App Hindi OTT helmed by media baron Vibhu Agarwal, has elevated Nivedita Basu to senior vice president group. Earlier Nivedita was the vice president content & business alliances at Atrangii. The relatively new OTT platform was launched in June 2022 and is gaining immense love from audiences each passing day with its distinctive programming line-up. Nivedita joined the company two years ago and her new role will entail developing, creating, and producing original content and leading strategic business alliances.

She has been extensively involved in creating content on Atrangii’s platform with highly successful shows in diverse genres such as fiction and reality television like Johri, Libaas, KINK and Ansuni. She has been instrumental in bringing Atrangii to new heights by developing new sub-verticals like Firangii, Satrangii, Flaunt and Imli under the visionary leadership of Vibhu Agarwal.

Speaking on the announcement, Atrangii founder Vibhu Agarwal said, “Nivedita has been an integral part of Atrangii since its launch. We are pleased to elevate her as the Senior Vice President Group as she has new roles and bigger responsibilities with Atrangii App growing as an all-in-one super app. As we have entered a new phase of Atrangii with various sub platforms, fiction and non-fiction shows, Nivedita in her elevated role, will lend her expertise, aligned with our vision in growing our brand Atrangii to reach newer and higher heights in the OTT entertainment space.”

To further bolster its exhaustive content offering, the platform is gearing up to roll out a slew of shows for 2024 spanning genres, which includes Baghin, KINK 2 and multiple exciting fiction and non-fiction shows.