MUMBAI: Star India has promoted Star Plus marketing head Nikhil Madhok as the business head of Life OK. Additionally, Jalsha cluster marketing head Sumanta Bose has been elevated to the role of Jalsha business head.

In his new role, Madhok and the team’s mandate will be to focus on breakthrough innovation on both the content & brand fronts, which will game change the business and take Life OK strongly towards its goals.

Madhok played a pivotal role in the launches of shows like Satyamev Jayate, Mahabharat and Ye Hai Mohhabatein over the last three years.

On the other hand, Bose has played a significant role in crafting and executing strategies for Jalsha and Jalsha Movies.

In an internal mail to employees, a copy of which is with Indiantelevision.com, Star India COO Sanjay Gupta said, “Both Bose and Madhok have given evidence of their well-honed marketing and strategic skill sets in their marketing roles and I am confident they will drive an aggressive growth agenda for their respective businesses.”

“These appointments are in line with our endeavour and commitment to provide growth opportunities to our people and help build meaningful careers at Star,” he added.