MUMBAI: With IPL 2025 ready to bowl over fans, lighting brand Ecolink has swung into action by striking a breezy new partnership with Punjab Kings. The brand, known for its efficient lighting solutions and now an emerging player in the fan segment, has been named the official partner of the Kings for the season.
Announced on 25 March 2025, this electrifying tie-up puts Ecolink’s name on the back of the Punjab Kings' headgear – caps and helmets alike – and across team promotions, digital activations and matchday madness. Think: head-turning branding, literally.
The collaboration aligns perfectly with the onset of India’s scorching summer and Ecolink’s timely fan product launches. The brand wants to breeze into millions of homes while the Kings try to blow away their opponents on the pitch. It’s synergy with spin, swing, and smart branding.
"Cricket is more than a sport in India; it's a unifying force. We are thrilled to partner with Punjab Kings and connect with millions of passionate fans. This collaboration provides Ecolink with a powerful platform to strengthen our presence in the Indian market. We look forward to supporting the team and creating unforgettable experiences for fans, both on and off the field. Through this partnership, we aim to enrich homes and the cricketing world, demonstrating our shared commitment to excellence," said Signify greater India - head of marketing, strategy, govt. affairs & CSR, Nikhil Gupta.
Punjab Kings CEO Satish Menon shared in the excitement, "We are delighted to welcome Ecolink as our official partner for IPL 2025. This partnership reflects our shared pursuit of excellence and innovation, both on and off the field. We are confident that this collaboration will add immense value to the Punjab Kings family, while enhancing the experience for our passionate fans."
Ecolink, which operates in over 20 countries, has earned its stripes with durable, high-performance lighting products. Its aim? To be a trusted fixture in Indian homes. Punjab Kings, on the other hand, brings the heat with a retooled squad, now under the leadership of Shreyas Iyer and head coach Ricky Ponting. The team’s power-packed lineup includes Arshdeep Singh, Yuzvendra Chahal, Marcus Stoinis and Glenn Maxwell.
With two strong brands rallying around innovation and high performance, this partnership is more than just a logo on a cap—it’s a full-blown blitz of sport and strategy.
