Mumbai: Instagram is a place where people can connect, build community and follow the things they love – and Reels is a great way to do that. Cricket is a popular youth interest in India, so the robust conversation and engagement on Instagram during the event was unsurprising. More than 150,000 Reels, with over 140 million engagements related to the matches have been created about the tournament from its start on February 10th to its end on 26 February.

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