MUMBAI: London-based technology brand Nothing has stepped onto the cricket pitch, announcing its associate sponsorship with Royal Challengers Bengaluru (RCB) for the highly anticipated T20 Season 2025. Known for its bold design and disruptive approach, Nothing, the fastest-growing smartphone brand of 2024 with a remarkable 577 per cent YoY growth (Counterpoint), is making a big statement in India with this high-impact collaboration.

With cricket being India’s heartbeat, this partnership is a match made in sporting heaven. Nothing’s logo will be prominently displayed on the lead trousers of RCB’s playing kit strategically placed on the left leg for right-handed batsmen and on the opposite leg for left-handers. This clever positioning ensures maximum visibility throughout the tournament, reflecting Nothing’s commitment to connecting with young, tech-savvy audiences.

Speaking about the association Nothing co-founder & India president Akis Evangelidis said, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey."

Royal Challengers Bengaluru COO Rajesh Menon said, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”

The T20 2025 season kicks off with a clash between Kolkata Knight Riders and RCB on 22 March  at Eden Gardens, while RCB’s first home match is set for April 2 against Gujarat Titans. With Nothing backing the team, fans can expect an electrifying season both on and off the field.

Meanwhile, Nothing has also been making waves in the tech world. The brand unveiled its latest Phone (3a) Series at MWC on March 4, 2025, showcasing advanced triple-camera systems, Snapdragon processors, and its signature design innovations. With RCB’s fearless gameplay and Nothing’s disruptive tech, this partnership promises to be one for the record books.