Mumbai: Emphasising the significance of this journey, Star Sports launches its promo, which recognises the presence of a new brand of cricket and its heroes.
The promo, created and conceptualised by the in-house team at Disney Star, educates viewers and fans that there’s a new wave of intense, engaging, and dynamic cricket that has come to the fore, and riding on this new wave are the Indian women’s team, who have made immense strides in their cricketing prowess. The ICC Women’s T20 World Cup presents the Indian team with its biggest challenge yet: to bring home the laurels of an ICC trophy for the first time ever, thus creating history and consequently changing it to 'Her Story.'
Speaking about the ICC Women’s T20 World Cup 2023, Disney Star sports head Sanjog Gupta said, "We are deeply committed to growing a fandom for women's cricket and are excited to host the ICC T20 World Cup in South Africa on the Star Sports Network and Disney+ Hotstar. The last T20 World Cup in Australia in 2020 saw the women in blue missing out on the title in an epic finale. As team India embarks on this journey towards world glory, our hope is that cricket fans across the country and the world will support their endeavour to rewrite his-tory as 'Her Story.' The growing recognition and appeal of the women in blue has a transformational capacity that transcends sport and has the potential to inspire millions of girls (and boys). And we believe this event will provide a strong impetus for elevating that chorus of support for Harmanpreet and her team."
The India women’s team heads into the competition as strong contenders and faces the likes of England, Ireland, Pakistan, and the West Indies in the group stages of the tournament. India had a strong campaign in the previous edition of the World Cup, reaching the final and only falling short to Australia. With renewed energy and enthusiasm in the squad and a blend of both experience and youth, India will be looking to go that extra step and win the ICC Women’s T20 World Cup for the first time in their history.
