Mumbai: Star Sports, the official television broadcaster of the marquee tournament, has pulled out all stops to ensure India’s biggest sporting game receives an unmatched experience with the launch of its campaign – ‘TATA IPL, Shor on, Game on!’ featuring cricketers Rohit Sharma, Hardik Pandya and KL Rahul.

The first campaign film, created and conceptualised by the in-house team of Disney Star, encapsulates how the passion, excitement and togetherness of fans watching IPL fuel the cricketers to achieve incredulous moments during the tournament. The campaign creatively highlights three different screenings in Mumbai, Lucknow, and Gujarat where neighbourhoods gather to celebrate the IPL festival. ‘TATA IPL, Shor on, Game on!’ embodies togetherness as IPL is best enjoyed together with fans cheering their favourite teams and players on big screens.

Star Sports spokesperson said, “As the biggest sporting league returns to the TV screen, the theme of ‘community’ binding cricket fans who love to celebrate together comes alive during IPL. Our ‘Shor on, Game on!’ campaign is a tribute to fans who fuel the game and breathe life into it. IPL is unquestioningly a big-screen phenomenon that is best watched together on TV with friends, family and the community at large. By bringing the biggest cricket stars together, combined with Star Sports’ high-quality broadcast, expert commentary, and a host of technological innovations, TV offers the best viewing experience for fans, allowing them to immerse themselves in the action and feel like they're right in the middle of the game.”

Star Sports will unveil more films featuring cricketers like Virat Kohli, Shreyas Iyer and Ravindra Jadeja along with winners of #FanBanegaStar contest leading to the start of the mega tournament. TATA IPL 2023 will kickstart on 31 March 2023, with a clash between Gujarat Titans and Chennai Super Kings in Ahmedabad at Narendra Modi Stadium.