Mumbai: Viacom18 Sports has announced an expansive content lineup offering viewers compelling storytelling around famous rivalries, revered heroes, seminal moments, and the stories of ardent FIFA World Cup fans in the run-up to the 2022 edition, which will be held in Qatar from 20 November to 18 December.
The programming on Sports18-1 and JioCinema began with FIFA World Cup 2022: Road To Qatar, a 16-episode show profiling the 32 teams qualified for the World Cup. Through shows like Football Goal'D Super 16 and The Fantastic Lives of Footballers, the build-up programming includes the on-field and off-field exploits of World Cup superstars such as Cristiano Ronaldo, Lionel Messi, Neymar Jr., Kylian Mbappe, and many more.
Viacom18 Sports will provide a platform for die-hard football fans by producing original content. Flavours of Football in India will take viewers through unheard and extraordinary fan stories from the country's football hotbeds. Football Adda, a Bengali chat show centred on the FIFA World Cup, will give state fans a platform to support their favourite teams and players.
Viacom18 Sports content head Siddharth Sharma said, "The FIFA World Cup is a total communal experience, and we want to offer content that brings everyone across the country together to enjoy the world’s greatest show."
He further said, "Our programming across five languages will cater to a wider audience and complement the never-seen-before extensive live coverage of the event on JioCinema, which is now available to download for all telecom subscribers."
The likes of Patrick Kluivert, R Ashwin, Yuvraj Singh, Jonty Rhodes, Shane Bond, Scott Styris, Brad Hodge, and Chirag Shetty, among others, recall their favourite FIFA World Cup moments in Hero Speak for sports fans to enjoy. All of the captivating content will be spread across JioCinema, Sports18 - 1 SD & HD, and Sports18 Khel.
The pre-game and post-game shows on the Viacom 18 Sports network will also feature well-known World Cup heroes and provide an in-depth preview and analysis of all 64 games. All viewers can watch the global marquee competition on JioCinema from 20 November through 18 December, inclusive. Sports18 - 1 SD & HD and Sports18 Khel will both be broadcast on TV.
