Mumbai: Broadcast Audience Research Council (Barc) has released TV ratings for week 18 (30 April to 6 May). As per ratings for the Hindi news genre, TV9 Bharatvarsh took the lead with 15.20 per cent market share followed by India TV at 12 per cent, Aaj Tak at 11.80 per cent, News18 India at 11.50 per cent and Republic Bharat at 10.80 per cent. Zee News garnered 7.80 per cent market share.

Notably, Hindi news channel Times Now Navbharat SD, which launched in January this year, garnered its maiden ratings in week 18, and has made a promising debut in the Barc ratings. The channel recorded an average of 22 minutes time spent per viewer (TSV) and 49 million reach. Since the resumption of news ratings in March, the leadership of legacy news channels in the Hindi news genre has been upset with relatively new channels taking the lead.

Following Times Now Navbharat, were the channels ABP News, News Nation, Good News Today, Zee Hindustan, News24, India News, and DD News.

(Source: Barc | 15+ | Hindi-speaking marketing | week 18’2022)