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MUMBAI: By garnering 113 GRPs in week 45 with its channels UTV Bindass, UTV World Movies, UTV Bindass Movies and UTV Movies, UGBL , the broadcasting arm of UTV Software Ltd has become the fastest growing network channel in the country.
UTV Bindass (TG of CS 15 to 34 AB HSM 1MN+) got 26 GRPs on the back of some great programming, rocking music and specific distribution focus on key markets. This week Bindass has been way ahead of competition channels like MTV and Channel V and is certainly on an upward trajectory.
UTV World Movies has also grown over its last week performance to hit 5 GRPs. (TG CS 25+A Top 5 Metros) It is right on the top of all the new launches in the English Movie space post its launch.
UTV Bindass Movies has hit a high of 30 GRPs (CS 15 to 34 ABC HSM) which is the highest-ever for the channel and is three times ahead of Star Movies and HBO.
UTV Movies clocked 52 GRPs (CS4+ HSM), the highest-ever for the channel since its launch. This has been achieved on the back of planned acquisition of content, inventory & break planning and enhanced distribution in key markets. UTV Movies continues to be the flagship channel of the network driving growth in viewership.
Commenting on the development, UTV Broadcasting Ltd CEO M.K. Anand said, "It is an extremely happy situation that UTV Broadcasting has been the fastest growing broadcasting network, a growth of 89 per cent. We are proud that despite being a young player in the television space we have garnered so much appreciation and recognition."
