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MUMBAI: Hanmer MS&L has today announced that it has been awarded a communications mandate to assist the World Gold Council (WGC) achieve their objective of sustaining the demand for gold amongst the various stake holders of the Council.
WGC is funded by the world‘s leading gold mining companies that include Barrick, AngloGold, Ashanti, Newmont, Gold Fields and Goldcorp.
Led out of Mumbai by the Corporate, Financial Communications and the Lifestyle teams, Hanmer MS&L will also pool in the knowledge and resources of Capital MS&L, MS&L Worldwide and the Publicis Consultants.
The four key areas where Hanmer MS&L will assist the WGC are Government Affairs, Investments B2B (Industrial) and Lifestyle and Jewellery. In addition, Hanmer MS&L will also be active in liaison with various government and regulatory bodies to ensure that barriers to the ownership of gold are removed.
Ajay Mitra, Managing Director- India, of World Gold Council said, "India is one of the fastest growing economies in the world and we see this as an opportunity to increase gold‘s prominence in various investment options. We are delighted to partner with Hanmer MS&L and are confident that this relationship will be fruitful in ensuring that gold‘s value increases with each passing day."
Jaideep Shergill, Managing Director of Hanmer MS&L who is leading the account in India said, "Hanmer MS&L is excited to partner the World Gold Council in their efforts to place gold as the key component of any decision making across sectors. We are confident that we will be able to significantly increase gold‘s prominence through numerous activities across sectors in the coming months."
