• RUOSH Introduces Water Resistance Shoes

    Submitted by ITV Production on Jul 10, 2013

    Mumbai, 10th July, 2013: RUOSH announced the launch of its water resistance shoes well in time for the monsoon season to begin. These shoes resist water, from getting inside the shoes. The leather is made water resistant during the tanning process which will not absorb water even if soaked for a prolonged duration. The soles are made from rubber and TPR which are water resistant.

    Designed with monsoon in mind, these shoes have been tested on sole adhesion, flexing and water penetration. So now if you put your feet accidentally in the puddle of water or get stuck in the rain, you don?t have to worry about your shoes. These shoes also absorb shock from the foot and improve support and balance of the foot, providing extra grip. The leather is thicker, stronger and less prone to cracking than other water resistant leathers.

    The range is available in 6 styles in all RUOSH exclusive brand outlets. The sole enhances the style element without compromising on the functionality of walking comfortably and confidently.

    RUOSH water resistance collection starts from Rs. 3990 with styles to suit your personality.

    This monsoon, take on the puddles with style

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  • Sony kicks off India?s first online Beatboxing Competition

    Submitted by ITV Production on Jul 10, 2013

    New Delhi, July 2013: Sony India today opened entries for participation in a super engaging and exciting online music event: The Sony VAIO Beatboxing Competition. Music enthusiasts, solo artists, bands, singers and youngsters across the country can upload YouTube links of their beatboxing performance videos for the song "Moves like Jagger", by world?s leading beatboxing artist, Shlomo; and submit the links on Sony?s microsite, http://www.sony.co.in/microsite/vaiosonic/. Sony has tied up with Shlomo for this contest who can also be seen in the latest VAIO television commercial, on-air from 2-July. The winner will be entitled to win a brand new Sony Vaio <Fit 15E model>.

    While the contestants would need to popularise their entries and generate maximum likes for their performance; a panel of expert jury and Shlomo himself will evaluate select acts based on their performance, innovation in music and popularity. The selected finalists would get a chance to present the final act in real time in a Google+ Hangout, which will be watched online on Sony?s YouTube app and judged by Shlomo. The competition will be visible across Sony?s social media platform like www.facebook.com/SonyIndia and www.youtube.com/SonyIndia.

    The idea behind this campaign is to bring music closer to the people. Sony has launched a new line of VAIO SONIC laptops with built-in subwoofers for enhanced bass to enrich the music listening experience through a laptop. Sony has also launched a new brand campaign featuring Shlomo and the Lip factory to promote the new range of laptops. This will be supported ;by print campaign, outdoor and online advertisement and shop-front enhancement.

    With its roots as an urban artform, Beatboxing is the art of urban vocal percussion. i.e. - imitating drum sounds and beat patterns using your lips, tongue, mouth, throat, and voice. While, as a music form it has evolved over hundreds of years (the Indian traditional form of the ?bol?, the percussion rhythm for songs), todays beatbox artists are stretching the sonic boundaries with new sounds, techniques and creativity.

     

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  • Harvard business school offers executive education program designed for companies to achieve innovation-driven growth

    Submitted by ITV Production on Jul 10, 2013

    Mumbai: Harvard Business School (HBS) will host an executive education program, Driving Growth Through Innovation?India, from August 19 to 22, 2013at the HBS classroom, Taj Lands End, Mumbai. Designed for leaders responsible for the development and marketing of new products and services, participants will examine the latest tools and strategies for managing today?s diverse risks and to position their company for future success. Driving Growth Through Innovation?India is being offered for the second time in Mumbai this August following the successful launch of the inaugural session last year.

    ?Today executives are challenged to do more with less, yet have to keep their companies at the forefront of innovation. The Driving Growth Through Innovation ? India program explores new approaches to aligning product development with corporate strategy, reinventing strategic innovation systems, assessing disruptive technologies and bringing innovative products and services to the market. ? Stefan H. Thomke, William Barclay Harding Professor of Business Administration, and faculty chair of HBS Executive Education in India and "Driving Growth Through Innovation?India."

    Focused on the core challenges of managing innovation in an evolving marketplace, this program will empower participants to develop and market innovative products and services by identifying and leveraging new opportunities. By balancing corporate strategy with effective execution, thisleadership training program presents new methodologies and tools to help executives manage innovation day to day and to help a company sustain long-term competitive advantage.

    ?Through dynamic lectures, classroom discussions, real-world case studies, and small group activities, Driving Growth Through Innovation?India explores new ways of thinking about managing growth. Whether your company is already doing business in India or is contemplating entering that market for the first time, this leadership development program will help participants to focus their products or services around innovation-driven growth. As participants become familiar with a carefully designed set of methodologies and tools, they will be better prepared to tailor a coherent and consistent approach for innovating development processes, products and services, achieve strategic goals and gain corporate advantage,? David E. Bell, George M. Moffett Professor of Agriculture and Business at HBS and faculty member of Driving Growth Through Innovation?India.

    As with all HBS Executive Education programs, the India portfolio will be taught by members of the School?s own full-time faculty using the HBS case method. Faculty lectures, discussions, and assessment tools will create a dynamic learning environment that emphasizes participation with a diverse group of peers. This will broaden a participant?s professional network through close interaction with an elite group of Indian and global peers who represent diverse industries and functions from research to product and service development.

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  • COMIC CON EXPRESS, the travelling version of Comic Con India will be held in HYDERABAD in September

    Submitted by ITV Production on Jul 10, 2013

    India, July 10? 2013 - Comic Con India is pleased to announce that the travelling version of the national Indian Comics Convention, Comic Con Express is going to a new city yet again this year; the City of Nizams-Hyderabad. Comic Con Express Hyderabad will take place over the weekend of September 21-22 at HITEX Exhibition Center, Hyderabad.

    The express version was started with the aim of taking the comics convention to cities throughout India to support and boost the comics industry by local interaction and participation. With the enormous response Comic Con India is receiving across cities, it is all set to entice audience in Hyderabad this year.This will be the third express tour but first for Hyderabad. The earlier two express versions in Mumbai (2011) and Bangalore (2012) have been converted into annual events, as the response has been remarkable.

    Jatin Varma, Founder, Comic Con India, shared, ?Over the past 3 years we have expanded to 3 cities and this year we have decided to add another stop to our tour! We are glad to announce that we are taking Comic Con to Hyderabad in September and as our tradition goes, the first event in any new city is deemed Comic Con Express,? says, Jatin Varma, Founder, Comic Con India.

    Jatin explains, ?The reason to go to Hyderabad is simple - Fans! We have been bombarded with messages since our inception to come to Hyderabad and it was inevitable we come there for our fans. After the overwhelming response from Mumbai and Bangalore expresses, we are looking forward to a tremendous response from Hyderabad?

    Comic Con India is planning a slew of fun filled and interactive activities. They range from participation from artists and publishers, workshops and interactive sessions every hour at the dedicated stage area to exclusive launches of Comic titles, book signings, display and sale of a wide range of comics and merchandise, special corners for creating comics and cartoons, contests and lots more.

    Cosplay(costume contest),one of the major attractions at Comic Con India, will be more appealing than ever! Comic Con India will continue to give assured prizes to everyone in costume, but now there are 5 categories that have been created to increase one?s chances of winning gifts.Each day, one winner will be chosen from each of five categories:

    1. Comic book/graphic novel

    2.Animated Series/Movie

    3. Manga/Anime

    4. Sci-Fi/Fantasy

    5. Gaming

    Both days, One lucky winner out of the chosen 5 will get the awesome chance to WIN a GOLDEN TICKET to An Amazing Destination!!

    There is going to be special sessions with the leading artists and writers in the country, International Exhibitors and lots more.

    The main participants of the Comic Con Express Hyderabad is Amar Chitra Katha, Campfire Graphic Novels, Scholastic India, DC Comics by Random House, HarperCollins India, Pop Culture Publishing, Holy Cow Entertainment, Mario Miranda Gallery, Level 10 Studios, Chariot Comics and Green Gold Animation - Chotta Bheem Comics.

    Comic Con India is a unique event celebrating the illustrated medium, which brings together the whole comics industry and related fields such as Merchandise, Toys, Games, Films and Animation, along with fans of this culture from all age groups. Now, after years, the comics? community in India has a platform where they can meet and interact.

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  • Comedy Central welcomes Citizen Khan

    Submitted by ITV Production on Jul 10, 2013

    MUMBAI: Comedy Central India presents Citizen Khan; a family based British comedy sitcom set in British Pakistan - Sparkhill, Birmingham.

    Citizen Khan follows the trials and tribulations of Mr. Khan played by actor and writer Adil Ray, his long suffering wife (played by Shobu Kapoor) and daughters Shazia (Maya Sondhi) and Alia (Bhavna Limbachia). The title of the show is a play on the title of the Orson Welles film Citizen Kane.

    Meet Mr. Khan, a loud-mouthed, patriarchal, self-appointed community leader and future President of the Spark-hill Pakistani Business Association; a small man with big dreams and strident opinions who is struggling to make ends meet but he is proud of his thriftiness (you can?t miss his Suit 1979 and ancient yellow Mercedes).

    Things would be much easier if everyone just listened to him and followed his lead, but his obsessively house-proud wife and two feisty daughters have their own opinions and way of living life.

    Citizen Khan is notable for being the BBC?s first Asian sitcom, but it?s also the creation of Adil Ray, a radio presenter who has reinvented himself as a TV funny man. The show has done extremely well in London with rave reviews from Guardian, Time Out and Independent.

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  • ShopClues.com scouts for a creative partner

    Submitted by ITV Production on Jul 10, 2013

    India 9th July, 2013, Gurgaon : ShopClues.com, India?s fastest growing and first and the largest fully managed marketplace has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy. The multi-agency pitch will happen in Gurgaon. This is the first time that the company has called for a creative pitch.

    Two years into operations, ShopClues.com has previously been active on the social media, radio and the outdoor front. Till now the online and ATL campaigns were done in-house. With the growth and expansion in the company and the boom witnessed in the E-commerce space, the company is set to get on board a creative partner for its mass media strategy.

    Commenting at the development, Radhika Aggarwal, Founding Member & Corporate Vice President Marketing and Merchandizing at ShopClues.com said, ?Having built a wide assortment across 900+ product categories, we are now looking for a creative partner who will further help us strengthen our position as a one-stop destination for millions of online customers across India.?

    She further added, ?Within just two years of launch, we have achieved to ascend from 35th to be among the top 6 E-Commerce destinations in India, and with a new creative partner on board, we want to take it a step ahead?.

    ShopClues is currently the fastest growing E-Commerce Company in India and its business model has widely been perceived as the most disruptive for Indian E-Commerce. ShopClues offers the second largest catalogues of products in India.

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