MUMBAI: Zee News is launching the second edition of its ?Saaf Pani Swastha Bharat? initiative; an attempt to educate the masses about the importance of clean water and the need to conserve it.

Scheduled to launch today, the campaign aims at sensitizing people about the shortage of pure water faced across the world and educate them on ways to save it. This will be done through the telecast of educational TVC?s, tips to save water and informative programming. The initiative will also use other mediums for spreading awareness like print and radio.

This year the initiative will also include a river expedition being organized in association with elite Indo- Tibetan Border Police Force. The expedition is aimed at drawing people?s attention to the plight of the rive Ganga and the need to conserve it. The two-month long expedition will commence on 24 April from Gomukh and culminate at Gangasagar.

Zee News m will organize multi?city ground events comprising discussions, oath ceremony, signature campaigns and rallies across this route felicitating direct interaction with the masses.

Zee News marketing head Rohit Kumar said, ?Both water crisis and water borne diseases continue to pose a serious threat. For the second year, we shall endeavour to spread awareness about these threats and not
only awaken people?s thought to it, but generate public response by inspiring them to act.?

New Delhi: Dassault Syst?mes - leader in 3D design, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions - today announced its intent to acquire geological modeling and simulation company Gemcom Software International (Gemcom) for approximately US$360 million. Privately-held Gemcom is the world leader in mining industry software solutions, headquartered in Vancouver.

"With the acquisition of Gemcom, coupled with our 3D Experience platform capabilities, our objective is to model and simulate our planet, improving predictability, efficiency, safety and sustainability within the Natural Resources industry and beyond," said Bernard Charl?s, President and CEO, Dassault Syst?mes. "To support this ambitious goal, we have created a new brand, GEOVIA. Raw material provisioning and long term resource availability is a major concern for society. Today?s announcement is a significant step towards fulfilling our purpose of providing 3D experiences for imagining sustainable innovations to harmonize products, nature and life."

Today?s mining industry, the primary user of Gemcom?s software, is growing quickly. There are more than 5,500 operating mines worldwide and approximately 15,000 mining projects. The associated mining software market is experiencing strong growth, with third-party analysts estimating a double digit trend for the foreseeable future.

"This acquisition will clearly benefit Gemcom?s customer base, bringing global support and enterprise collaboration. Advanced technologies in 3D modeling and simulation will not only enable engineers and geologists to model and visualize resources but also improve sustainable mine productivity," said Rick Moignard, President and CEO, Gemcom. "We believe that with Dassault Syst?mes? support we will be able to address global issues for our customers as a real partner. None of our competitors can match that in this industry." Rick Moignard will become the CEO of the newly created GEOVIA brand, after completion of the Gemcom acquisition.

After the closing of the transaction, Gemcom?s 360 employees and management will remain in place and continue serving the mining industry. By leading the new GEOVIA organization, Gemcom?s management will champion the further development of Dassault Syst?mes? strategy of modeling the natural world. In addition, Gemcom?s current offices will further extend the overall geographic reach of Dassault Syst?mes in Australia, Africa, Canada, South America, Kazakhstan, Mongolia, Indonesia, and Russia.

Dassault Syst?mes and Gemcom have entered into a definitive acquisition agreement whereby Dassault Syst?mes will acquire Gemcom in an all cash transaction. The completion of the acquisition is subject to normal closing conditions, including regulatory approvals. The transaction is expected to be completed in July 2012, and Gemcom to be accretive to Dassault Syst?mes non-IFRS earnings and neutral to its non-IFRS operating margin.

Mumbai: Interesting topics and insights were discussed at the MTV Youth Marketing Forum 2012. This year the ?Power of One? was discussed at the forum along with various trend experts and esteemed panel of speakers comprising Henri Holm - Sr. VP at Rovio Entertainment (creators of Angry Birds), Andrew Ridley - Co-Founder of WWF Earth Hour, Simon Smith - Digital Director at Interbrand Europe, Angela Barkan - Sr. Director of Marketing and Publicity at Sony Music Entertainment and renowned author Chetan Bhagat. The forum concluded with MTV launching the largest youth study on the millennial generation TATA DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? at The Hangar, The Lalit, Intercontinental on the 27th April.

The forum sessions had Bollywood Star & Heartthrob Imran Khan in conversation with VJ Anusha on how films are pushing creative boundaries and how youth icons are constantly reinventing themselves. The other celebrities who were a part of the forum were MTV VJ & Actor Ayushman Khurrana, Sunburn co-founder Nikhil Chinappa and Bollywood director Bijoy Nambiar.

Aditya Swamy, EVP & Business Head - MTV India opened the forum by throwing some light on the astute study on today?s youth, undertaken by MTV titled ?Power of ONE?. The study conducted in conversation with 5000 trendsetting young people across 31 cities in India was launched at the forum. The study reflects these young people?s perspective of life, technology, causes and values. The various topics discussed at the forum were power of social media, youth power in action, interactive workshop on case studies of brands across the globe on how they have co-created with youth and translated campaigns into movements, perspective on marketing and creating music for the younger audience, initiatives that has the potential to become a revolution. The day will also included prominent brand bosses from Tata Docomo, Nike India, Viacom18 Motion Pictures and more who discussed how brands need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.

Speaking on the conclusion of the forum Aditya Swamy, EVP & Business Head- MTV India said, "Dissecting and bisecting young people is an obsession at MTV. A herd of insight hunters armed with their non traditional techniques, capture the real and virtual behaviour of our trendsetters, jump right in to leverage the Power of One" Sumeet Pahwa, GM Marketing - TATA Docomo added, "Tata DOCOMO is has always associated itself with the youth and it has been a great experience for us to work with MTV on a study that tries to understand the youth. The study will help a lot of brands, marketers and others to understand the mind -set of the youth which will in turn be useful for them".

The forum was anchored by MTV?s resident funny man Cyrus Broacha, who added oodles of spice to the food for thought. Adding to the dose of laughter was Sorabh Pant, who with a stand up act showcased the younger side of life.

MTV event was personification of the digitally savvy young generation. All participants were equipped with RFID enabled wrist bands; that instantly checks in to their respective Facebook, Twitter and Linkedin accounts as they step into the event premises. At the event, MTV also put up installations that are a personification of youth power. There were walls with themes like India against corruption campaign with a Anna topi and hammer installation, Slut walk wall with a life size mannequin signifying the Slut Walk campaign, a giant Earth Hour wall with a 3D switch, a Meter Jam installation, a huge MTV ACT wall showcasing the causes supported by MTV across water conservation, recycle, save trees them etc. The event also had the ?Youth Marketing Forum 2012? research/book on display. The attendees could instantly broadcast their views on the social media by flashing their RFID enabled bands at the installation.

Tata DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? had an eclectic mix of speakers imparting knowledge and insight into the dynamic youth of today, revealing how the youth prefer to be ring players and not ring viewers.

Mumbai: The Advertising Club Bombay along with The Times Group, the official representative of Cannes in India, is offering an opportunity to undergraduate & postgraduate students this summer to earn the prestigious Roger Hatchuel Academy at The Cannes Lions International Festival Of Creativity 2012.

Applicants along with their Identity Cards and zerox copies of the first & last two pages of their passport can register. Possession of a valid passport is an essential requirement. Non Passport holders need not apply. You can register at the Ad Club?s Office address - 504, Radhe Vallabh Society, French Bridge Corner, Opera House, Mumbai ? 400004 before Tuesday, 15th May, 2012 between 10.30 a.m. to 3.00 p.m. The registration fee is Rs.200/-.

A written test will be held on Tuesday, 22nd May, 2012. It will be followed by another exercise of making of a theme based ad. The answer paper and creative will be judged by a panel of top ad professionals. The venue will be informed on the day of the registration.

Names of the Short listed candidates will be put up on our website www.adclubbombay.com. These selected candidates will be required to participate in a Group discussion and appear for an interview. The date and venue will be intimated later. The winner will be declared post the Interview.

The Advertising Club Bombay will sponsor the winner who gets an all expenses paid trip to the Cannes Advertising Festival plus the Cannes Lions BA Scholarship involving one week of training starting 17th June, 2012 to 23rd June, 2012.

The eligibility criterion as defined by Cannes is students must :-

1. Studying advertising, communications, or marketing with a view to working in the Advertising industry.

2. Be fluent in speaking and understanding English.

3. Be 18-23 years of age (born between 17th June, 1989 to 17th June, 1994).

Mumbai: Blue Digital Media, a 30 month old digital marketing company commences the incubation centre for new startup to nurture the young talent. In the last 2 years, Blue Digital has worked with lot of startups and found one thing in common that all of them require long-term sustainability model to grow the business idea organically. Every business idea wants to replicate the ?Kolavari Di? syndrome in the social/physical space but it won?t happen with most of them. Our plan is to help start ups in business plan, choose right marketing strategy, providing resources to grow and stand on their own. The team will be conducting entrepreneurship sessions in association with top business management institutes in the country. Recently, they have started an Internship in entrepreneurship that no digital player is offering for which Blue Digital has got a tremendous response.

The company?s co-founder Gaurav Singhal started the company with a thought to provide low cost Digital Marketing services to SME?s and startups. Today the company serves to lot of offshore Digital marketing agencies based out of US and Australia and recently completed some Digital Marketing campaigns for big names in India like NEC, Pearl Academy of Fashion, Indo Asia Tours, IIFP, Geojit BNP Paribas. Blue Digital Media now focuses on IT and Education categories as the company believe that the two verticals are very competitive which requires major redefining.

Since its inception in 2009, Blue Digital Media has worked with different set of SME?s. The company now has in depth capabilities to understand its client?s targets viz-a-viz internet eyeball share, geographic segregation & profiling, The company?s methodology of investing client?s fund in sustainable Digital Growth plan rather than exhausting funds in one go and sudden spike in traffic, makes Blue Digital a leading digital marketing company in a very short span of time.

Blue Digital Media announced the launch of www.IMStylish.in five months ago in the e-commerce domain. Today the site offers over 5000 products with an array of options to choose from in Fashion Accessories and Home D?cor. In the next 6 months, the e-commerce portal plans to expand its range of product option by adding 15000 more products for its patron base. Its aim is to be a preferred destination in accessories and home d?cor segment. The team at IMStylish has either partnered with brands directly or through well known manufactures that allows them to offer quality products with a wide range of product to its customers.

Talking about funding and expansion plans, Gaurav Singhal, Co-Founder of Blue Digital says, ?We believe that innovation to any business is the key and we looking for new partners who also think the same. Fresh funds so generated will be utilized to create innovative Digital properties & products in near future that will achieve scalability. We have already started receiving applications from candidates from top management institutions like IIM?s, Birla Institute, FORE, etc. for the incubation centre.?

MUMBAI: Shemaroo Entertainment has released the DVDs of Staying Alive- a film based on true story by Ananth Mahadevan.

The film is a true story of a journalist Aditya (Anant Mahadevan) whose third heart attach sends him to the intensive cardiac care at a hospital. On the neighbouring bed is an underworld kingpin, Shaukat Ali ( Saurabh Shukla) whose love of kebabs had led him to his first heart attack.

The film has not only amazed the film critics but also evoked emotions in doctors. It is a journey that teaches us to appreciate and enjoy the feeling of staying alive.

Commented Dr. Keki Turell, leading Brain Surgeon at the Bombay Hospital, "Absolutely Delightful..We have been significantly sensitized by this wonder soul-stirring story."

"Superb Movie.. I thankful to God for letting me "Stay Alive" to see such a wonderful movie" says Dr Ravi Shankar - Eminent Neurologist, Lilavati Hospital.

A string of emotion and pearls of joy makes Staying Alive a must watch for everyone.

The DVD is economically priced at Rs 199 only.