MUMBAI: The Bold and the Beautiful is an American television soap opera created by William J. Bell and Lee Phillip Bell.

Set in Los Angeles, California, the show centers upon the Forrester family and their fashion house business Forrester Creations. The program features an ensemble cast, headed by its longest-serving actors Susan Flannery as Stephanie Forrester, John McCook as Eric Forrester, Katherine Kelly Lang as Brooke Logan, Ronn Moss as Ridge Forrester also known as the core four. The Bold and the Beautiful is also a sister show to the Bells? other soap opera The Young and the Restless, as several characters from each of the two shows have crossed over to the other since the early 1990s, and its title derived from Y&R.

Since its premiere on March 23, 1987, the show has become the most-watched soap in the world, with an audience of an estimated 26.2 million viewers. As of 2010, it continues to hold on to the second-placed position in weekly Nielsen Ratings for daytime dramas. The Bold and the Beautiful has also won 31 Daytime Emmy Awards, including one for Outstanding Drama Series in 2009 and again in 2010, as well as in 2011.

On September 7, 2011, the series switched to high definition, making it the second-to-last American soap to make the switch, at the time.

It is the youngest soap opera to be airing in America. The two main families the Forrester and the Logans have been rivals for years similar to the Bradys,DiMeras and Kiriakis?s on NBC?s Days of our Lives and the Newman?s and the Abbott?s on Y&R.

Tune into Zee Trendz on Wednesday, 10:30PM to catch The Bold and the Beautiful.

ZEE TRENDZ

A stylized fashion and lifestyle channel for the elite,targeted at the hip, contemporary and style-conscious viewer, Zee Trendz provides in-depth analysis, news and directions on the latest in fashion trends, style and ?must have? accessories from around the world.

High fashion?s steamy but tasteful contribution to oomph brigade ?..Zee Trendz shows Elements of Style, Fashion Uncensored, Bikini Destinations takes front row to the runways so sizzling that we?re surprised they don?t melt? The biggest names in the fashion industry and their life?s work, through the lanes of Milan, Paris, London, & NY- Zee Trendz traces the lives of the Godfathers of fashion in show like, Fashion Police, Videofashion News, Designer Marathon?.If it?s making waves in fashion, it has to be on Zee Trend. Because style is not only what you wear but also how you carry yourself and what lifestyle you lead, hence Zee Trendz brings you The Bold and The Beautiful and The Dr. OZ Show ? to help you pick up the nuances of high fashion and healthy lifestyle.

Style is something that can be quite difficult to comprehend, especially because it is multi-layered. Thus Zee Trendz!

MUMBAI: Come December 26, when Reliance Home Video & Games has release Blu-ray discs, VCDs and DVDs of Final Destination 5.

Death is just as omnipresent as ever, and in Final Destination 5 it strikes again. During the bus ride to a corporate retreat, Sam (Nicholas D?Agosto) has a premonition in which he and most of his friends ? as well as numerous others ? die in a horrific bridge collapse. When his vision ends, events begin to mirror what he had seen, and he frantically ushers as many of his colleagues ? including his friend, Peter (Miles Fisher) and girlfriend, Molly (Emma Bell) ? away from the disaster before Death can claim them. But these unsuspecting souls were never supposed to survive, and in a terrifying race against time, the ill-fated group tries to discover a way to escape Death?s sinister agenda.

Final Destination 5 is the highly anticipated graphic, unrelenting and fast-paced horror installment of one of the most successful Horror franchises. It is one of the biggest horror film at the Box Office ($157 M) and arguably one of the Best 3D Horror movies ever made! From the opening credits to the final kill this film displays a great use of 3-D. The death scenes in the film have been praised as being suspenseful, creative and shocking. The opening bridge collapse has garnered considerable critical praise and is said to be "one of the single best sequences of any film all year" by Box-office magazine.

Final Destination 5 is available on Blu-ray 3DTM (Rs 1,499), Blu-rayTM (Rs 1,299), DVD (Rs 599), VCD (Rs 299), VCD Hindi (Rs 115), VCD Tamil (Rs 99) and VCD Telugu (Rs 99). Fans can also own the entire franchise with the Final Destination 1-5 Complete Box-set, priced at Rs 1,699.

The Blu-ray 3DTM and Blu-rayTM include the following special features

• Alternate Death scenes
• Visual effects of Death
• (Two Special Effects Split Screen Features ? Collapsing bridge and Airplane crash)
• Final Destination 5: Circle of Death, Your final Destination

The DVD contains the special feature - Final Destination 5: Circle of Death, Your final Destination

MUMBAI: Fiama Di Wills, one of ITC?s leading personal care brands,recently forayed into the men?s grooming segment with Fiama Di Wills Men ? Aqua Pulse range of shower gel and bathing bar. The refreshing and rejuvenating range enriched with Blue lotus and Sea minerals has received phenomenal success and is rapidly becoming a must-have for all young Indian men.

The Fiama Di Wills Men has taken rapid strides to build brand salience. In an endeavour to engage the young and suave Indian men with an active lifestyle, the brand has conceived and initiated an innovative social media campaign.

Built around the theme of Aqua Adventure, the Fiama Di Wills Men community on Facebook clocked 1.7 lakh fans, with 3.7 million post views and over 19,000 feedback posts; all within just 30 days of its launch.

In line with the core brand value of a rejuvenating and refreshing experience, Fiama Di Wills Men launched the mega Aqua Pulse Australian Adventure. The adventure was designed as a contest to give water sports enthusiasts in India an opportunity to win an all expense paid trip to Australia with friends and indulge in a water sport of their choice! Continuous engagement with fans using various tools such as Mentions, Discussion Posts, Wall Posts, Reviews, Videos, etc on its Facebook page created significant brand buzz. The contest received more than 4000 entries and approximately 40,000 friends were invited to participate. The Aqua Pulse Australian Adventure recently concluded with a young winner and his friends indulging in scuba diving at the iconic Great Barrier Reef in Australia.

The success of the Fiama Di Wills Men Aqua Pulse Australian Adventure has given the brand the right impetus to engage further and establish the brand with Social Media playing an important role. Re-emphasizing its position as a trendsetter, Fiama Di Wills Men also became one of the first Indian brands to host a community on Google+.

MUMBAI: The Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and Automotive Component Manufacturers Association of India (ACMA) have appointed Mavcomm Consulting as its official Communications & PR consultant for the 11th Auto Expo, beginning January 7, 2012 in New Delhi.

Mavcomm, an integrated public relations and communications solutions provider, will be responsible for developing the communication strategy for Auto Expo as well as managing all media relations, content development and on-site media management during the upcoming Auto Expo. The company will be providing creative, dynamic and credible communication strategies to further disseminate information related to the Auto Expo to the media in the most coherent manner. Mavcomm will work closely with the organizers, acting as a hub to align the messages and disseminate across various media platforms across the country.

Mr. Siddhartha Upadhyay, Director, Mavcomm Consulting Pvt Ltd. said, ‘‘We have the expertise of handling the Auto Expo in the past and this experience will help us immensely in implementing a favorable communication strategy for the upcoming Expo as well. We have set our own benchmarks and we hope that we will be able to take this season of the Auto Expo to a completely new level.?

?This time again, our biggest challenge will be to carry out an integrated approach for disseminating news across the country and globe as well. Mavcomm will also be responsible for registrations and information management pre, during and post the event,? Mr. Upadhyay added.

The 11th Auto Expo 2012 is Asia?s largest automotive show jointly organized by Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and Automotive Component Manufacturers Association of India (ACMA). Like earlier editions, the forthcoming edition will showcase latest technological endeavors, products, components, vehicles and act as a launch pad for new and future vehicles besides being the platform for generating leads, one to one interactions and business enquiries. Auto Expo 2012 will also have special focus and emphasis on technological innovations in the areas of safety, environment and fuel efficiency.

Mumbai: Cell 18‘s newest show, Perfect Bachelor is all set to entertain the audiences from next week. This bi-weekly show will be aired on Mondays and Tuesdays from 9.30 pm to 10.45 pm, beginning 26th December.

Perfect Bachelor is a reality show which will hunt down Maharashtra‘s most eligible bachelor. The show is being hosted by Rahul Mahajan who is best known for his swayamvar on national television. The judges of the show are Neha Pendse, Sai Lokur and Shruti Marathe who will be responsible in tracing down the winner based on their good looks, talent and the tasks they perform.

The show will see twelve contestants fighting for the title of Perfect Bachelor. The candidates will be living in a large house and will be given different tasks to perform on which they will be judged. Four beautiful girls will also stay in the same house along with these young men. These pretty damsels will live in a huge room close to the boys‘ dormitory and try to gain attention towards them.

The bachelors will be eliminated on a weekly basis, based on their performance of the task that week.

Perfect Bachelor is conceptualized by Cell 18 and is supervised by Zubin Driver.

MUMBAI: Lodestar UM was on the lookout for a mega film for Microsoft with a family appeal and what could have been better than the Don franchise. They have launched a Microsoft Mission Berlin contest. This is being widely advertised on TV, digital, MSN, on ground and at retail points across the country.

To enter the "Meet The Don2: Mission Berlin" contest, one simply needs to walk into any of the retail outlets between 1st December 2011 to 7th Jan 2012, buy any one of the MSFT products -Windows PC, Windows Phone, Office and Xbox and then login to www.MissionBerlin.in, to answer 5 simple questions on Microsoft products and write a catchy slogan. Shortlisted participants will be asked to submit the copy of the invoices.

In all, The Meet the Don2: Mission Berlin contest has three exciting stages and winners take it all!

"First Day First Show"

For the first 1000 correct entries, there?s a chance to win 4 tickets to the very first show of Don2 on the big screen, along with families and friends.

"Meet and Greet the Don"

Of the 1,000 select entries, 5 will be shortlisted and each of these families -will get a chance to "Meet and Greet Shah Rukh Khan"

Berlin Bound!
Now, the big one! Of the five lucky entries, the luckiest one will win the never-before opportunity of an all-expenses-paid dazzling tour to Berlin, now also known as the city of Don2 too! They will take a DON 2 city tour.

In fact this Sunday 18th Dec. Ambience mall in Gurgaon witnessed a flash mob dance in the central atrium against the backdrop of a Microsoft DON2 stall. http://www.youtube.com/watch?v=ZPYZuC4wbzE this has already generated over 30,000 hits in two days.

The Mission Berlin website has already generated over 1, 20,000 registrations.

"When Bollywood and tech join hands it really work wonders! This is a great way for Microsoft to bring families together" says Dhruv Jha brand experience Head at Lodestar UM.
This really is leveraging the association across all platforms. There is excitement all over? on TV, digital, on ground and at retail points.