MUMBAI: In a multi-agency pitch which comprised of JWT, Response, Madison and Lowe, the Kolkata office of Bates 141 has picked up the Amrit Group business.

Amrit Group is a leading player in the poultry sector in Eastern & Northern India with a turnover exceeding Rs 1000 crores. It is a Kolkata-based group having started its operations in 1994.

At present, the Group has strong presence in Poultry Feed, Broiler Farming, Chicken Processing and Milk Processing. The consumer product range comprises of processed milk in different variants, milk products like dahi, lassi and paneer, frozen and chilled chicken, chicken products like sausages, salami etc.

Bates 141 will be responsible for strategy and communication for Amrit Group?s entire current portfolio. Commenting on the choice of Bates 141 as its communication partner, Harish Bagla, Managing Director, Amrit Group, said, ?We are eyeing multi-fold growth in all our business verticals in the coming couple of years, where Bates will play an important role to develop strategic communication for all our brands. We are looking forward to a long and fruitful relationship with Bates that will be of mutual growth.?

Speaking of the win, an elated Abeer Chakravarty, Executive Vice President, Bates 141 said,

?To find products that actually have a distinct and relevant difference gives us a head start to do some showcasable work nationally. Our Strategy and Creative edge along with our Retail focus helped us win this business.?

Sandeep Pathak, CEO, Bates 141 said, ?We are excited to partner Amrit Group in its ambition going forward and happy that they chose us as their communication partner.?
 

MUMBAI: Zee TV‘s new fiction launch Ram Milaaye Jodi is likely to average about 2.8 TVR in its first week, i.e., Sep 20-23, according to a Ormax Media‘s predictive model based on their awareness tracking product Showbuzz.

Showbuzz tracks awareness of new programs across six markets. Data over the last 18 months has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.

Elaborates Shailesh Kapoor, CEO, Ormax Media: "The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario and overall channel performance. We have been using it to predict the opening reach of fiction shows for the last six months, and the error margins have been less than 15% in most cases."

The model predicts reach, and while converting that to TVR, it assumes a typical time spent number. Great content can push this number up over the week, and the show can open higher. Hence, Ram Milaaye Jodi opening week average TVR could be in the 2.8-3.2 range depending on the content, according to Kapoor.

Two other fiction launches on the same day - Gunaahon Ka Devtaa and Baba Aisa Varo Dhoondho - on Imagine are predicted to average around 1.0-1.2 TVR in their first week.

MUMBAI: Two trains crash somewhere in Russia, one carrying a nuclear payload. A nuclear explosion follows the crash and the world is on alert... However, White House nuclear expert Dr. Julia Kelly doesn‘t think it was an accident... Special Forces Intelligence Officer Colonel Thomas Devoe doesn‘t think so either... Together they must unravel a conspiracy that goes from Europe to New York, to stop a terrorist who has no demands...

The Peacemaker is a 1997 American action/thriller film starring Academy Award winners George Clooney and Nicole Kidman and directed by Mimi Leder. It is notable as being the first film released by DreamWorks
 

MUMBAI: At 35, Tripp has an interesting job, a hip car, a passion for sailing, and a great house - trouble is, he lives with his parents. They want him out, so they hire Paula, an "interventionist," who has a formula in these cases: chance encounter, get him to ask her out, involve him in a trauma, meet his friends and get their nod, delay sex, have him teach her something, then launch him. It‘s worked up to now, but this gets complicated when Tripp thinks she‘s getting too serious and one of his pals is attracted to Paula‘s deadpan, semi-alcoholic roommate, who‘s plagued by a mockingbird. Too many secrets may scrub the launch, and what if Paula really likes him? Who can intervene then?

Failure to Launch is a 2006 American romantic comedy film.
 

MUMBAI: 94.3 Radio One, the country?s only Music Station, has begun their hunt for fresh talent amongst college students across India. Radio One College Championship (ROCC) is the only interactive competition introduced by a radio station that brings out the best amongst the participants.

The first of its kind annual event from the house of 94.3 Radio One is the hunt for the finest talent amongst students who aspire to be Music Jockeys (MJs) on the station. The lucky few who manage to surpass the grueling semi final phase get a chance to intern at the radio station which exposes them to every single aspect of the working of a radio station.

ROCC has just kicked off auditions across 70 colleges all over the country, supported by an extensive teaser campaign and on-ground activations.

Shyju Varkey, National head of Marketing 94.3 Radio One, said: ?Radio One College Champions is 94.3 Radio One?s way of spreading the love for radio amongst its most potent audience... The whole idea is for college students to get a feel of the radio environment, so they can take a decision incase they would like to pursue radio as a career. More than anything else, this is a great way to connect with the youth on a large scale. So far there have been around more than 5000 registrations in colleges across the country?.

Entering its 4th year, this flagship initiated by 94.3 Radio One is a platform to identify and mentor potential talent for the radio industry. Through this Radio One connects with more than 20000 students across seven cities giving them an opportunity to hone their skills, test their Music quotient and plan a career in radio. It provides a new platform to young talents to compete with each other in order to become the best Music Jock for Radio One. This year, ROCC will be supported by Nokia as the title sponsor, Pantaloons as the presenting sponsor and the Bangalore Management Academy as the knowledge partner .

Commenting on this, Rajeev Bhandari , VP National Business, said, ?We are elated that we have been able to grow Radio One‘s College Radio Championship far above our expectations, keeping in tune with the high growth rate of our station. ROCC?s success has stemmed primarily from the way we have been able to connect brands directly into the heart of the youth with superior integrations?

Speaking about the association, Mr Viral Oza, Head Activation, Media and Online Marketing Nokia India said, ?Nokia has always invested in platforms where Indian youth can connect through their shared passions and take on big challenges and achieve great accomplishments. Radio One‘s College Radio Championship gives young students, who are passionate about music, an interesting opportunity to showcase their talent on radio.?

Mr.Zahid Shaikh?s, Head, Marketing at Pantaloons had this to say the brands association with ROCC for the 3rd year??

?Pantaloons is at the forefront of youth fashion and this season with the onset of the new seasons ranges Pantaloons has announced a unique concept called Pantaloons Youth Connect which will be promoted through the Radio One College Championships where youth get freebies on shopping at Pantaloons for youth wear. Being the third year of association with Radio One College Champions , the campaign has extensively helped Pantaloons to get to the heart of the youth. Another interesting concept that Pantaloons will be offering the youth is career opportunities in new age careers like fashion photography and ad film making?

At the end of the auditions, 10 teams across 10 colleges will be chosen. These 10 teams will be invited to the Radio one studios for training where they write their own scripts, prepare links and produce the shows too.

The winning team will be decided by a combination of listerners? votes and a special panel of judges.

Other than winning the title of ?Radio One College Champions 2010?, the winner will also become the ?The star Campus jock of the year?, where he/ she will be the Jock for ?The Radio One College Show?, to be hosted between 3-5pm every weekend for a period of 3 months.

94.3 Radio one is a joint venture with BBC worldwide...Starting August 26th, the ROCC registrations will be held across Mumbai, Delhi, Pune, Ahmedabad, Delhi, Kolkata, Bangalore and Chennai.

MUMBAI: Bangkok based Ravi Rathore lives a wealthy lifestyle and runs a business which he took over when he married Nikasha. They now have a school-going daughter, Anamika, and a failing business. In order to make up for his business losses, Ravi hires some men to kidnap Anamika, hold her for ransom, demand two million American dollars, and then release her. Ravi hires an elderly, alcoholic bodyguard named Suryaveer Singh, who dislikes crowds and children. He does warm up to the bubbly Anamika and both share a bond - which is broken when Anamika is kidnapped from her piano school, Surya is severely wounded, but does manage to shoot three abductors. He recovers in hospital, and is quite upset that he has failed in his job. Meanwhile Ravi is quite relieved that the kidnapping has gone according to plan, he does notify the police, and they set up a trap to apprehend the kidnappers. But then something goes terribly wrong, the police end up shooting and killing the men, who in turn kill Anamika. Surya, who is on his way home to India, cancels his trip, returns and starts asking questions, not knowing that he is going to unearth a web of deceit, lies and deception, which may only end when he uncovers the entire truth or die trying.

Ek Ajnabee is Bollywood remake of Tony Scott‘s 2004 film Man on Fire. The film is directed by Apoorva Lakhia with Amitabh Bachchan playing Denzel Washington‘s role. Co-starring are Arjun Rampal and Perizaad Zorabian.