MUMBAI: The one-of-its-kind inter-medical-college challenge involved 8 leading Mumbai based medical colleges; namely Seth GS Medical College (KEM Hospital), Topiwala Nair Medical College (Nair Hospital), KJ Somaiya Medical College, Grant Medical College (Sir JJ Hospital), Lokmanya Tilak Muncipal Medical College (Sion Hospital), Terna Medical College & Hospital, DY Patil Medical College & MGM Medical College.

As part of the challenge, medical students had to adopt a particular Mumbai based community and implement a community healthcare project, as many communities that are the ‘lifeline‘ of Mumbai ironically are at the highest risk of chronic diseases due to lack of awareness and inadequate medical facilities.

Medical students armed with knowledge, expertise and an undying enthusiasm started working hands-on with these communities towards a healthy Mumbai. The programme which started in November 2009 engaged the students through mentoring sessions from experts from healthcare and social sector. Mentorship and a seed capital of Rs. 50,000/- were provided to them by Piramal Healthcare to enable them to effectively execute their community projects.

The registered teams were mentored by eminent experts like Alka Shesha, COO, Magic Bus and 6 teams were short-listed for the contest, one of whom was to be the winner and make it to the grand finale.

The teams worked with a variety of communities like housewives of a residential society, Mumbai Police, college & school students, BEST employees and BPO employees to execute community health projects to make Mumbai healthy.

The challenge went on to reveal that Mumbai is under a severe grip of lifestyle related diseases like diabetes & hypertension. Most Mumbaikars were also known to be addicted to vices like smoking, drinking & consuming tobacco.

Piramal Healthcare also partnered with BEST, the lifeline of Mumbai and conducted free health check-ups for almost 1000 employees of BEST through a 3-day programme, from February 8-10, 2010 at Colaba, Wadala & Mumbai Central bus depots. This was done using Piramal Diagnostic Services Ltd‘s mobile diagnostic facility; which is called the ‘Medivan‘

As part of the campaign, Piramal Diagnostics Services Ltd. is also offering a discounted package to citizens of Mumbai who avail of BEST services; where Mumbaikars can avail of discounted health check-ups at Piramal Diagnostic Centres in Mumbai on producing their BEST electricity bills generated between March - May 2010.

Some of its Marketing & Promotional activities included the following:

1) helpyourbody site: www.helpyourbody.in
The site is one-stop destination for vital information on chronic disease and how to combat them. There are a host of health tips and healthy, easy to prepare recipes available on the site.

The 2 most unique features on www.helpyourbody.in are the health planner and the health assessment quiz. The health planner is an interactive tool that allows you to ascertain your ideal BMI and based on the same helps you plan your weekly regime of diet and exercise to achieve your BMI target. The health assessment quiz is a set of lifestyle related questions, which help you to judge your pre disposition towards chronic diseases.
Designed by Puretech.

Our crusade against chronic diseases has taken major strides since our launch on August 16, 2008 and so has the website. Owing to an overwhelming response from visitors on the site wanting a common forum to discuss health related topics, we recently launched the helpyourbody blog.

2) helpyourbody blog:
blog.helpyourbody.in is a common meeting ground for all crusaders to express their views and opinions on various health issues. Even our advisory panel (e.g. Dr. Prafulla Kerkar, Ms. Naini Setalvad etc.) and our endorsers (e.g. Mahesh Bhatt) contribute regularly to blog.

So, if you are looking for a forum to connect with like-minded people, voice your opinion, share your very own healthy kitchen concoctions, plan your weekly regimen to achieve your BMI target or just simply read what others have to say, log on to www.helpyourbody.in

User generated content on various health related topics like news, events, updates, reviews, recipes, testimonials, articles, jokes, tips etc.
Designed by Puretech

3) Online signature campaign: Health charter of demands made to the Prime Minister / President, listing down a 10 point agenda on policy recommendations and steps to be taken towards a healthy India. This is also being supported by BTL activities / Medical College Contact Programme and Community Contact Programme. Digital agency: Hanmer Activation agency: Candid Marketing

4) helpyourbody mass media:
(a) TVC - directed by Vivek Kamat
The helpyourbody television commercial (TVC) is now complete and ready to go on air. Inspired by the overall campaign thought of ‘your body is trying to tell you something?listen‘ the ad focuses on everyday bad habits that we indulge in without realizing its long-term harmful impact on our health. These are habits, which each one of us can identify with - slouching while sitting, eating junk food, keeping long, stressful work hours, smoking etc.

The jingle, set to the tune of ‘Vande Mataram‘ makes it easily hummable. The lyrics are written keeping in mind that our bodies are telling us about the ill effects of our everyday unhealthy habits. The tone is that of a friendly advice. Raman Mahadevan‘s (singer of Kholo Kholo Darwaze from Taare Zameen Par) melodious voice makes the jingle even more memorable.

Binod Pradhan, ace cinematographer of 1942 A Love Story, Mission Kashmir, Rang De Basanti and more recently of Delhi 6 fame has used his cinematic brilliance to make each frame of the helpyourbody ad perfect.

(b) Outdoor BEST bus panels

5) helpyourbody TV show on Care World: An interactive TV show on which leading doctors give advice and answer viewer queries on cholesterol management and other heart ailments

6) helpyourbody collaterals:
(a) A unique flipper calendar designed by Beyondesign
The helpyourbody 2010 calendar combines the functionality of a calendar with simple messages that work as patient education. Chronic diseases like diabetes, hypertension and cardio vascular disorders are complex ailments that need to be communicated simply.

The campaign idea finds its genesis in the road signage system we commonly see around us. It‘s perhaps the simplest yet most effective visual communication system devised. It does the job of navigating you through a complex maze of streets and traffic without even using any form of printed letters!

(b) Plate which gives a graphical representation of the different food groups and the quantity in which they should be consumed.
Designed by beyondesign

Mumbai, 19th February, 2010: Starting 26th February, Desperate Housewives season 6 premieres exclusively on Star World, at 10 pm every Friday to Sunday. on a Friday to Sunday 10pm slot.

The latest and the most exciting season in the US, Season 6 promises to be a pot boiler of drama with the introduction of an all new housewife, a painful pregnancy, a pesky niece, a hidden affair & probably another walk down the aisle for one of Wisteria Lane?s ladies! Hence that much more excitement!!

This season is bound to leave you thinking why you should never underestimate a housewife as more shockingly delicious secrets and revelations await the circle of girlfriends. While the last season ended with a love triangle between Susan, Mike and Katherine, this season opens with a wedding of one of them to Mike while the other is driven to a mental breakdown. Lynette (Felicity Huffman) and Tom Scavo (Doug Savant) face the challenging realities of yet another pregnancy; Bree Hodge (Marcia Cross) struggles to break free of Orson (Kyle MacLachlan) and her inhibitions; and Gabrielle Solis (Eva Longoria Parker) is put to the test by husband Carlos‘ (Ricardo Antonio Chavira) teenaged niece now in their care. A new housewife moves to Wisteria Lane with her family, bringing along secrets shrouded in mystery. Angie Bolen (Drea de Matteo) and her husband, Nick (Jeffrey Nordling), have moved into the perfect house in the perfect neighborhood. But when their peculiar son, Danny (Beau Mirchoff), causes a stir, they risk the threat of revealing their shameful past.

A primetime soap with a truly contemporary take on the "happily ever after," "Desperate Housewives" takes a darkly comedic look at suburbia, where the secret lives of housewives aren‘t always what they seem. Desperate Housewives is narrated from the perspective of Mary Alice Young ? a perfect housewife who had everything a woman could want?until she put a bullet to her temple! Now dead, and infinitely wiser, she peeps into the secret lives of all her neighbors, who are seemingly just as perfect but just as unhappy as she was. As each of Mary Alice?s friends on Wisteria Lane wonder and probe in their own ways the real reasons for her death, the plot weaves its way around their own lives, affairs and bring out the skeletons in their closets.

Catch the season premier of Desperate Housewives Season 6 starting February 26th, 10pm only on STAR World!

MUMBAI: As the finance minister gets ready to present the Union Budget the nation awaits with abated breath to see if actions will speak louder than words this time. To analyze the expectations of various stakeholders from Union Budget 2010-2011. CNBC-TV18 presents a comprehensive line-up of programs coving all aspects of the expectations from the upcoming Budget, the challenges face by the Finance Minister, Pranab Mukherjee and this Budget will determine India‘s stance in the global arena.

CNBC-TV18 Budget Programming

India Inc. has shown the way by steadfast in face of global recession. As the world looks expectantly fiscal policies to be presented by finance minister CNBC-TV18 presents ‘What the World Thinks‘ with Udayan Mukherjee to give a global perspective to the Union Budget. This week Akash Prakash, CEO of Amansa Capital shares his expectations. Catch his views on Saturday 9 am & 10 pm and Sunday 10 am.

Measuring the performance of the UPA government and the promises met and missed, Sheeren Bhan this week brings ‘Sitaram Yechury‘ economist and one of the most vocal critics of UPA government‘s economic policies to share his report card on the government‘s performance this Saturday 8:30 pm and Sunday 7:30 pm & 10:30 pm

As the Indian economy gets back on track is it a right time for the Finance Minister to pull back the stimulus? This week Latha Venkatesh brings three experts from the Industry to look at the possible roadmap of rolling back the stimulus without hurting the economic growth. Watch Former Expenditure secretary-CM Vasudev, Former Planning Commission member- Kirit Parikh and Dr Partha Mukhopadhyay- senior fellow at the Centre for Policy Research, as the chart the blue print. Timings: Saturday 4:30 pm & 7:30 pm and Sunday 2 pm.

With just over a week to go for Budget 2010, how will the policy proposals affect personal budget of the citizens? Watch Gaurang Shah, MD, Kotak Life Insurance & Sanjay Sinha, CEO L&T Mutual Fund on their views what the near future holds for Personal Budget. Timings: Saturday 10:30 pm and Sunday 8 am & 7:30 pm

The Firm: Watch the special edition of the firm as Seshagiri Rao, Ketan Madia, Rohan Shah, Ketan Dalal & Sudhir Kapadia preview Budget 2010. Timings: Friday 10:30 pm and Sunday 11pm

A budget special featuring Dr Shankar Acharya of ICRIER, Dr Amit Mitra of FICCI and Rashesh Shah of Edelweiss as they discuss the stimulus exit expectations and ways to manage fiscal deficit. Timings: Saturday 12:30 pm & Sunday 10 pm

This week the show focuses on the most basic and critical sector- agriculture. With food supply falling short of demand Prof. Mahendra Dev, Chairman of the Commission for Agricultural Costs and Prices and Y K Alagh, Former Agriculture Minister and Planning Commission member, discuss various ways of providing an impetus to Indian agriculture. Timings: Saturday 10.30 am and 2 pm, Sunday 11 am and Monday 5.30 pm

MUMBAI: Set of cards and five gamblers play Teen Patti with RJ Rohit exclusively on Radio City 91.1 FM, on the stress-buster evening show Joyride. R Madhavan with debutants Dhruv Ganesh, Siddharth Kher, Vaibhav Talwar, and Shraddha Kapoor visited India?s leading radio network to teach listeners new rules of Teen Patti. R Madhavan revealed his experience working with iconic actors Amitabh Bachchan and Ben Kingsley and even clears the air around the film and his role as a professor cum gambler.

RJ Rohit, known for his madcap attitude, played a quick game of Teen Patti with the stars in the studio and learnt some interesting tricks on the mind game from them. He also caught reactions from the stars on whacky situations that Rohit put across to them! 

All stars had great time sharing their view and wisdom on the sets of Teen Patti. All in all, the entertaining show ?Joyride? turned out to be complete paisa vasool for all and lived up to its reputation of being a de-stresser.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.
 

MUMBAI: Times Now the country‘s number 1, English news channel has added two more shows to its bouquet of weekend programming, to keep you entertained along with keeping you abreast with all the latest news and analysis.
The two new shows ‘The Way We Live‘ a chat show and ‘BIO‘, a journey into the lives of living legends, kick off from this weekend, February 20.

Extraordinary situations give birth to extraordinary people. But, ‘The Way We Live‘ is about the ordinary people. A half hour chat show is one of its kinds, where ‘real‘ people come together to share ‘real‘ stories. Stories that changed their lives, stories that could perhaps, change yours too. A show that promises to look deep into issues and situations that are relevant to ordinary people.

‘BIO‘ a half hour journey into the lives of living legends is a story untold.

Everyone likes to hear a good story - a story of the trials of tribulations, a story of failures and success, a story that can inspire one to reach the pinnacle! There is a story behind each one of us but there are a few people whose stories are worth telling.

From musical maestro Ustad Amjad Ali Khan, to India‘s global actor Anil Kapoor, to the singing sensation Sonu Nigam, every week take a look at the lives of extraordinary people from all walks of life. The show aims to bring to life their deepest fears, their moments of glory and the days of abject in their own words. A remarkable journey into their lives that shows what it takes to be a face that the world looks up to.

So catch all this and much more on every weekend only on TIMES NOW!!

MUMBAI: This year, best of NDTV?s editorial team brings a special and unmatched coverage of the upcoming Union Budget 2010 to provide uninterrupted and in-depth analysis of the most awaited economic event of the country. The entire coverage of the Union Budget 2010 will be led by Dr. Prannoy Roy, NDTV Chairman and channel?s expert commentators Dr. Surjit Bhalla and Dorab R Sopariwala. The shows will include comprehensive analysis and expert opinions on the budget and its impact on all sections of our society.

After the live coverage of the Finance Minister‘s speech on 26th February 2010 at 11:30am across NDTV Network, Dr. Roy will lead the analysis and preliminary discussion of implications of the budget. At the same time, experienced NDTV anchors and reporters based with the CII in Delhi, exclusively in the board room of the BSE in Mumbai and in the top corporate offices across the country will probe Corporate India‘s immediate reaction and outlook.

The list and schedule of show is as follows: