MUMBAI: Guess who has just entered the fashion scene this season? It?s none other than the cool dude ? SpongeBob SquarePants! SpongeBob who has been spotted doing the fashion rounds quite a few times now, predicts the latest trend for this New Year. ?Yellow here, yellow there, Yellow is meant to be EVERYWHERE!? While he claims to have a bit of an edge over most of the designers of today, according to SpongeBob - Yellow is the colour of the season! Forget dismal grays and blacks or boring whites. It?s time to get bold and flaunt a bit of yellow. Combat these gloomy days and add a bit of sunshine into your wardrobes. SpongeBob SquarePants who has been admired largely for his quirky sense of dressing believes that brighter the yellow, the better it is!

The fellow in yellow thinks the greatest fashion trick is to team up a dull outfit with some bright accessories. So take that boring black T-shirt out from your closet and team it up with yellow beads. You are ready to step out and bask in the admiration of others. Bright yellow tees or even jeans are the latest rage today. If you wish to dress a little funky, then yellow sneakers or crocs are a must have for boys as well as girls. It?s the best combination of comfort and fashion put together. ?Huge over sized yellow bags are an absolute requirement this season?, says SpongeBob. Not only do they store all the essentials required but also provide a much trendier look!

For all the guys out there, SpongeBob suggests yellow bermudas teamed with a plain white tee. Another option is to team up everyday casual wear with yellow wristbands or a pair of funky yellow socks. There are also various collections of sling bags in yellow that can help all the Nicksters complete the uber cool look. However a word of warning from Mr. SquarePants?avoid teaming yellow and black together or you might just end up matching with our local cabs. Keep that in mind and get set to leave for your yellow shopping spree. SpongeBob assures that compliments won?t just stop coming your way!!

MUMBAI: The ad for this beauty on wheels reads, ?the power of simplicity? but we feel elegance would have to be another way of describing it. With a new twin turbo 6.6 litre V12 engine, the Rolls Royce Ghost does disappear like a ghost, accelerating from 0-62 mph in 4.9 seconds and a governed top speed of 155 mph. Customary to all Rolls Royce vehicles, owners can accessorize the vehicle to their taste. This week, Zigwheels gets behind the wheels of this impeccable machine and comes away impressed.

Bajaj has further extended its Pulsar portfolio by launching the Pulsar 135 or what some would call the ?Baby Pulsar?. With unmistakable sporty Pulsar looks and a brand new engine, this new offering from the Bajaj stable intensifies competition. Zigwheels hops on to see if the Pulsar 135 has what it takes to beat rivals.

The small car market is becoming very lucrative for auto manufacturers. After the successful launch of the Spark, GM strengthens its position in this category by launching the Chevy Beat. The Chevy Beat made its d?but as a concept vehicle in 2007 at the New York International Auto Show. Powered by a 1.2 Litre, turbocharged petrol engine and aggressively priced for the Indian markets this new Chevy, certainly cannot be ignored. Zigwheels steps into the ?Beat? and provides its final verdict.

Watch Zigwheels on ET NOW at these times
10th Dec, Thursday: 07.30pm & 10.30pm
12th Dec, Saturday: 08.30am, 03.30pm & 10.30pm
13th Dec, Sunday: 12.30pm & 05.00pm

MUMBAI: Catch Mr. R.R. Patil, Maharashtra?s Home Minister go candid on his much talked about rags to riches political saga in an exclusive interview with Mr. Nikhil Wagle, Editor IBN-Lokmat on the show ?Great Bhet? on Saturday 12th December 2009 at 9:30pm.

Christened as ‘Mr. Clean‘ in political circles, Mr. R.R. Patil has been in the lime light for some of the most thought provoking and hotly debated decisions and movements like ?Gadgebaba Abhiyan?, the ban on dance bars in the state of Maharashtra and ?Mahatma Gandhi Tantamukti? ? the Dispute free village campaign. Even while these pot boiler issues are being deliberated the associated benefits will continue to have their resonance in the social milieu for several decades here after.

Mr. Patil will share some engrossing anecdotes from his tumultuous & roller coaster career journey right from his days as a zilla parishad member to the much sought position of deputy chief minister of Maharashtra. Mr. Patil will also throw light on his achievements, mission as the home minister of Maharashtra and his future plans. Besides this he will also share his insights as an astute organisational skills and result driven leader.

Some of the other Highlights of this interview will include discussions on his decision of tendering his resignation right after the 26/11 terror attack on Mumbai and Mr Patil?s take on the growing politics in police department post the terror attack.

Influenced by the ideologies of ?Mr. Vasantdada Patil? & ?Mr. Sharad Pawar?; Mr. R.R. Patil who is known for his aggressive oratory skills is all set to offer spectators a packed and captivating interview session.

So be sure to witness this talk and tune in to IBN-Lokmat GREAT-BHET on Saturday, 12h December 2009, at 9:30pm.

You can also watch this interview in ?Great Bhet? on Sunday @ 12:00 pm & 5:00 pm and hear the seasoned politician speak his mind.

MUMBAI: Radio One?s hunt for India?s most fervent music aficionados reached its grand finale at the 94.3 Radio One Mumbai studios, with finalists from Bangalore, Kolkatta, Delhi, Pune, Ahmedabad and Mumbai contending for the coveted title of the ?Music Ka Shahenshahh.

The winner, Mr.Abhishek Dey from Kolkatta was crowned the Music Ka Shahenshah by none other than Adnan Sami an accomplished Music Composer and a singer. He took home the grand prize of Rs 2 lakh.

?Over the years 94.3 Radio One has been one station known to formulate and execute properties which are unique and with music being the core product offering, Music Ka Shahenshah is an extension of what our product truly stands for. The contests saw fierce competition as they fought it out in the ultimate battle of maximum music knowledge. My congratulations to our First Music Ka Shahenshah, Mr.Abhishek Dey and the rest of the semi finalists,? said Vineet Singh Hukmani, Managing Director, Radio One.

?It?s an amazing feeling being crowned the first Music Ka Shahenshah, and I wasn?t really expecting to come this far. I faced tough competition in almost all the rounds as the other participants from the other cities were equally good. I?m lucky to have won Rs 2 lakhs and had a great time being a part of Radio One?s unique contest? said Grand Prize winner, Mr. Mr.Abhishek Dey.

?We are elated at the response Music Ka Shahenshah has generated nationally in the first year of its inception. With our focus being music, we believe that our properties should reverberate with our proposition of Maximum Music Fataafat. The contest questions asked by the MJs (Music Jockeys) ranged from being straightforward to outstandingly difficult and we are sure that we have a winner who is a true blue music lover? said Shyju Varkey, National Marketing Head, Radio One.

Said Adnan Sami, the judge for the finals, ?It was a very electrifying experience for me and I?m completely bowled over with the way the participants handled the hard-hitting questions, answers to some even I found hard to recollect. It?s very rare that any quiz on radio really goes as far as testing a person?s knowledge on music and I am very happy to do the honours as the judge on a show with a unique format as Music Ka Shahenshah?.

The property deemed to be the first of its kind music quiz in India spanned over 7 weeks in all the 6 cities and was supported by a high decibel marketing campaign across mediums like print, web, sms blast, on ground activations and heavy radio promotions.

A series of preliminary rounds were held in each of the cities followed by the Grand Finale in Mumbai.

MUMBAI: Avian Media has been appointed the PR communications partner for Tikona Digital Networks, the next generation wireless broadband service provider for home and enterprise customers in India.

Avian Media will be responsible for implementing Tikona?s integrated public relation campaign which includes brand communication and corporate image build up, whilst supporting their advertising and marketing promotional activities across India.

On the appointment Nitin Mantri, CEO, Avian Media said, ?We are extremely delighted to have this prestigious account added to our portfolio. Our expertise in the IT and Technology sectors was an important and deciding factor that helped us in securing the account. We look forward to working with Tikona Digital Networks in building the brand together.?

MUMBAI: ?Mohalla Manoranjan? might have been a huge hit, but for the contestants, the excitement ends there. Episode 8 not only brings more drama, but also a strange smell into the Big Switch House. Watch as 10 rich and 10 poor contestants spend 14 weeks with each other, getting a taste of the ?other? side of life on the 8th episode of Bindass Big Switch this Saturday, 12th December, 7:00 p.m. only on UTV Bindass!.

Waking up in the morning to see your clothes neatly ironed is a pleasant feeling, something our rich contestants had grown accustomed to, but that?s no how it worked in the Big Switch house! And Adam, Sunny and Mohita had to do just that as part of the morning task. After the clothes were ironed and folded, Genelia asks the contestants to ?Dress to Impress? as she is taking them to meet some special guests.

When the contestants reach the destination, they are shocked, as their ?Special Guests? turn out to be fat, lazy buffaloes!! As part of the task, the contestants are asked to bathe and feed the buffaloes as well as clean out the dung. And if that?s not enough, they are expected to do all this with their bare hands!! Disgusted and furious, the contestants crib and complain and some even refuse to perform the task. They feel that it was not right to ask them to dress up and come, especially when the task was of such nature.

On completing the task the contestants return to the Switch house and complain about the task to their buddies. The atmosphere in the house is very tense and tempers are flaring. The eliminations this week are very crude and come as a total shock to everyone in the house. Watch to find out who stays in and whose dream is put to an end on Bindass Big Switch.

Catch the eighth episode of the newest, cutting-edge reality show ?Bindass Big Switch, this Saturday, 12th December, 7:00 p.m. only on UTV Bindass!