MUMBAI: "Immune India Campaign", a 35 day long extensive activity is yet another exciting campaign where MY FM joined hands with Dabur. This activity is organized across cities including Indore, Bhopal, Gwalior, Jaipur, Udaipur, Jodhpur, Ajmer, Chandigarh, Amritsar, and Jalandhar covering around 80 schools.

Spreading awareness on the importance of building immunity, especially in young kids, the campaign slogan of "Immune India - Andar Se Strong India" was spread through a special programme of activities held in each of the schools.

As part of the Immune India Campaign, the children from participating schools were informed about immunity through a special AV message from MS Dhoni and information related to immunity detailed by doctors. The children were then taken through a health check-up and given recordings of their health through health cards for their mothers where they had to complete a slogan on immunity and stood a chance to meet MS Dhoni in person.

Apart from this, MY FM also conducted several other activities involving the children in understanding the concept of immunity better and several students were picked out as ‘Immunity Ambassadors‘, winning certificates, gifts, and special prizes.

On this initiative 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia remarked, "Dabur‘s Immune India campaign is an excellent way of getting across to the young kids and their families. MY FM joined hands with Dabur to bring a large coverage network under its wing. Adding extensive coverage to this CSR activity, MY FM continued to play the role of a strong community building medium. We‘ve covered around 80 schools and reached out to almost 60,000 kids and their families. Campaigns such as these are an excellent way of building a meaningful relationship with the consumers."
 

MUMBAI: For the first time ever, television viewers got a direct access to celebrities‘ costumes in their own homes and make the most of it.

Zee Cinema, in a unique auction, offered celebrity costumes straight out of their films to viewers and got a tremendous response of the same.

‘Bid for Bollywood‘, a fifteen-day long auction, launched on 15 November went very well as it offered a variety of costumes ranging from Salman Khan‘s shirts to Kareena Kapoor‘s sarees all at one-stop-shop - Zee Cinema.

Viewers shelled out almost half a lakh on their favourite actors‘ apparels. For instance, the bid on Salman Khan‘s suit, which he wore in No Entry, started at a base price of Rs 15000 finally garnered Rs 48,500 alone. 

50 per cent of the proceeds of this auction would be donated towards charity.

Says Zee Cinema Business Head Mohan Gopinath, "Zee Cinema‘s constant endeavour is to bring its viewers close to Bollywood. With an urge to innovate and present something unique, we designed this auction only for viewers, offering them to look no less than a star themselves.

"We are overwhelmed with the results and this gives us a further push to launch many such concepts on the channel. With four more days to go, I am sure this would be one of the most successful concepts launched on a movie channel thus far."

MUMBAI: P9 Integrated is celebrating its 5th anniversary this year. Established in 2004, the company has grown 175 per cent year-on-year since 2004. For the next year too, P9‘s target is to grow on equal lines.

P9 Integrated COO Maneesh Mathur recounts that the last five years have been a dream journey for them. The years 2008 and 2009 have been good years for them despite the talk about recession and they weren‘t heavily impacted by that.

At P9, various divisions were always set to channelize and supplement their efforts in that space for their various clients, which they successfully have been accomplishing till date.

The company which started as a mom and a pop shop offering brand associations to films has added seven verticals under the p9 integrated banner till now to provide complete integrated marketing solutions. 

The 360-degree offering includes brand associations, media buying, syndicated content, multiplex and mall activations for brands, execution of launch events, publicity and creative designing and institutional sales.

Bullish about the company‘s growth, the most significant milestones in P9‘s bouquet had been the branding and content division. Taking up movie contracts exclusively, they have changed the entire model in case of brand entertainment.

At a time when many agencies are finding it tough to register profits, P9 Edge, which is the events arm of P9 Integrated, has registered a healthy 60-70 per cent year-in-year (YoY) growth since its inception a couple of years ago.

Next year a couple of new divisions are also being planned to serve the clients better. The company currently has 65 people working with them and with new divisions coming in it will be expanded depending on requirement.

P9 Integrated is an integrated solutions to the motion pictures, entertainment products and television content. It functions as a 360 degree service support to cater to the fast evolving film industry and entertainment needs.

MUMBAI: MAX, India?s Premium Movies & Special Events channel presents the Sahara Indian Sports Awards that honours excellence in Indian Sporting Talent. The glittering award ceremony was held earlier this month with a view to felicitate the achievement and efforts of Indian sportspersons in their respective fields and also to recognize the upcoming young talent. These awards also acknowledged the contribution of coaches, sports officials and administrators.

The Sahara Indian Sports Award was graced by Indian Sporting Legends like Mr. Sunil Gavaskar, (Cricket), Mr. Dhanraj Pillai (Hockey), Ms. Ashwini Nachappa (Athletics), Mr. I.M. Vijayan (Football), Mr. Kamlesh Mehta (Table Tennis), Mr. Mehrwan Daruwalla (Squash), Mr. Michael Ferreira (Billiards), Mr. Nandan Bal (Tennis), Mr. Praveen Thipsay (Chess), Mr. Pullela Gopichand (Badminton) and Mr. Vikramjit Singh (Golf) to name a few.

The award ceremony also witnessed the Indian Cricket team in full force with M. S. Dhoni, Yuvraaj Singh, Sachin Tendulkar, Harbhajan Singh, Zaheer Khan, Ashish Nehra, Virendra Sehwag, Gautam Gambir and Rohit Sharma gracing the occasion.

Awards under different categories were selected by a 13 person sports jury constituted by living legends from different sport disciplines headed by Mr. Sunil Gavaskar with KPMG auditing and monitoring the entire selection process.

Tinsel town ladies added oodles of glamour to the already power packed ceremony. There were glittering performances by Deepika Padukone, Dia Mirza, Neha Dhupia and Koena Mitra. Shaimak Davar too gave an extraordinary dance and song performance. Boxing sensation Vijendra Singh was spotted foot tapping on Bollywood numbers.

Sneha Rajani, Executive Vice President and Business Head, MAX commented, ?MAX is extremely proud to partner with the Sahara Group to broadcast the Sahara Indian Sports Awards. This is a great medium to salute the spirit of sportsmanship and cheer fellow sportsmen. MAX has always brought the best of bollywood and sports to its viewers and Sahara Indian Sports Awards is just another feather in our cap?.

MUMBAI: Dr. Shriram Lagoo, the veteran Marathi theatre and film personality will speak to Nikhil Wagle, Editor IBN-Lokmat, on Saturday 28th November 2009 at 9:30pm.

Dr. Shriram Lagoo, mostly known for his character roles in films and one of the greatest actors of Marathi stage during the second half of twentieth century, will talk about his journey as an actor and his philosophies of life. Dr. Lagoo will also talk about his early days as an actor, the fears he overcame and the underlying principle he follows as a theater personality.

Dr. Lagoo?s passion and dedication was well evident in his much acclaimed roles in "Ithe Oshalala Mrityu" and ?Natasamrat? and talking on the same lines, Dr. Shriram Lagoo will also be seen sharing his all time desire to bring out the best out of ?Marathi Rangabhoomi? (Marathi Theatre). Dr. Lagoo will also speak on his dedication towards presenting thought provoking plays for every drama aficionado. Taking the discussion further, viewers will also get to watch Dr. Lagoo comment on the Hindi Film industry and his association and views on the functioning of the same. 

Dr. Lagoo will also be seen opinionating on his preference to logical thinking than emotional decision making and talk about his life?s journey, his passion for drama and films.

To witness this talk, tune in to IBN Lokmat‘s GREAT-BHET on Saturday 28th November 2009, at9:30pm.

You can also watch this interview in ?Great Bhet? on Sunday @ 12:00 pm & 5:00 pm and hear the renowned actor speak his mind.

MUMBAI: Great Indian Bazaar

With the wedding season in full swing Great Indian Bazaar provides the viewer with all the information. From clothes to accessories to tips on cutting costs, get a full round up on this week‘s Great Indian Bazaar. Catch fashion maestro Sabyasachi decode traditional bridal wear. Learn how to customize your wedding album and lot more on Great Indian Bazaar, Saturday, 28th November at 4:30 pm and following Sunday at 3:30 pm only on NDTV India.
 

Fit Rahein India

Fit Rahein India, the health specific show this week showcases helpful tests and medical advices before marriage that a couple needs. The show brings customized diet plans to help the soon to be brides and grooms slim down for the D-Day. The show also welcomes on board herbal beauty expert Shahnaz Hussain who shares her beauty and makeup secrets for the brides and grooms to be. Stay tuned for Fit Rahein India on Saturday, 28th November at 3:30 pm and following Sunday at 9:30 am only on NDTV India.