MUMBAI: Tired is not a personality trait.

MUMBAI: When a candy meant for grown-ups causes a social media frenzy and movie stars post about it for free, you kno

 MUMBAI: What’s invisible, expensive, and possibly not even human? Thirty percent of your ad impressions.

MUMBAI: If your campaign doesn’t make you squirm a little, you’re probably doing it wrong.

MUMBAI: Who says action heroes can’t make you cry between chase scenes?

MUMBAI: What do love, Lays and logistics have in common? Flipkart, apparently.