Mumbai: Big CBS Network is revamping its English male-targeted general entertainment channel Big CBS Prime.

It had recently introduced a Hindi feed aiming at enhancing its appeal across Hindi speaking markets.

Along with revelation of new packaging and logo, the new packaging uses bright colours like magenta, red and purple to communicate the channel?s ?premium? and ?aspirational? positioning to its audiences, which the broadcaster said will help it to live up to its promise of providing the best international content to viewers.

Keeping the channel?s core target audience of SEC ABC 15+ male audiences, the new music bed for Big CBS Prime was created by 92.7 Big FM national creative head Rochak Kohli.
 
Big CBS Networks business head Anand Chakravarthy said, ?Phase II of digitisation has altered the dynamics of television viewing across India. The changing habits have enabled audience evolution ? creating an opportunity for us to expand our reach in HSMs. The new packaging allows us to reach out to a wider set of audiences while creating mass appeal and maintaining the cutting-edge quality and the premium international look and feel synonymous with Big CBS Prime.:

The new colour palette makes for a young and vibrant look which is more relatable to the younger male audiences while creating a more exciting advertisement platform for clients, he added.