MUMBAI: Cell18 CEO and Network18 group creative director Zubin Driver has quit the company to pursue his interests in theatre, arts and cinema.

Driver will be setting up his own theatre company along with a separate production house for creative content catering to all platforms like TV and films.

Driver has over 22 years of experience in the advertising, theatre and film industry. Being the creative director of Network18 for the last 11 years, he has played a vital role in setting up and running the creative teams for five news channels and History18.

He began his career with Everest Branding Solutions as a copy trainee and later joined O&M as a copywriter. He has also worked with agencies like Madison DMB&B, Lowe-Lintas & Partners and TBWA.