MUMBAI: 92.7 Big FM Andhra Pradesh has roped in ETV Telugu as telecast partner for their upcoming regional awards property ?Big Telugu Entertainment Awards?.

The ceremony, which promises to honour the best of the best from the Telugu Entertainment Industry and recognise their talent and efforts, will be judged by some of the most established personalities.

Movie Artists Association President and director-producer Tammareddy Bharadwaja, Television Artists Association President and actor Vinod Bala and veteran actress Raasi will collectively judge the entertainers in categories from across fields which include movie, television and sports.

Ensuring interactivity among listeners, the Big Telugu Entertainment Awards will be a people?s choice award wherein listeners can vote for their favourites across categories.

Along with the popular choice awards, there will be a special Jury?s Choice Awards segment which will be integrated into the show as well. The Big Telugu Entertainment Awards will be promoted through a high-decibel 360-degree marketing plan covering various multimedia platforms ranging from on-ground, television, radio, outdoor, and digital outlets for 45 days offering unique integration opportunities for brands.

92.7 Big FM business head Ashwin Padmanabhan said, ?Furthering our promise to award the best talent from the Telugu entertainment industry, we are proud to rope in Mr. Tammareddy Bharadwaja, Mr. Vinod Bala and Ms. Raasi as our esteemed jury members for the BIG Telugu Entertainment Awards. We are sure that their inputs along with the volley of votes we have been receiving from our listeners for the popular choice awards will make the grand awards night an unforgettable affair. The 21 categories encompass the most outstanding talent from within the industry enabling us to provide multiple opportunities to our marketers and advertisers to reach out to their target audiences.?