MUMBAI: World Series boxing (WSB) franchise Venky?s Mumbai Fighters are hosting an international boxing match in a mall. Venky?s Mumbai Fighters will host LA Matadors in their fourth match for the 2011/12 season at the T-Box Mobile Arena, Inorbit Mall, Malad, on 9 December.

The team is aiming to take boxing to a larger audience. The organisers are confident that this initiative will change the way Boxing is perceived and spectators will only go back home with wonderful memories.

Venky?s Mumbai Fighters Team Principal Udit Sheth said, "One cannot feel the excitement of Boxing unless seen live. This is a game of controlled aggression, strength and endurance and a pugilist combines his punches with building strategies in mind simultaneously. A real bout of WSB, gives the audience a real high and an adrenaline rush. We are proud of bringing this high-energy sport close to the people by setting it up at In-Orbit Mall.

"The owners of In-Orbit share our vision and we thank them for their support. With T-Box Mobile Arena the people will enjoy the match from a certified safe arena, which is approved for quality as per global standards and will be a great change from regular unstable scaffolding."

Mumbai Fighters boxer Akhil Kumar said, "It is really an innovative step to enhance the sport as well as the boxer?s name. It will attract a lot of new spectators to the sport, especially the common people. It is a good way of promoting boxing. People will be able to see boxing from close quarters and understand the rules and regulations better. Such an event will also enhance the chances of aspiring boxers taking the sport seriously."

Inorbit Malls CEO Kishore Bhatija added, ??Inorbit has always been known for the one of a kind marketing and promotional activities across its 4 centers. It has been our constant endeavor to bring to our patrons a unique experience each time they visit Inorbit Mall. Our association with Mumbai Fighters this year will bring to our patrons an opportunity to witness semi-professional Boxing bouts of global standards at our mall in Malad. Inorbit will become the first ever mall in the world to have hosted a World Series of Boxing bout within their premises.??

The match will be aired live on ESPN from 8 pm onwards on 9 December.

Two previous matches of Mumbai Fighters have recorded 75,000 hits on Youtube so far which witnesses increasing interest in the sport worldwide.

Maharashtra Boxing Association president Jay Kowli said, "The atmosphere will be electrifying. It would be a great experience and a great way to take the sport to the masses."

Venky?s Mumbai Fighters have played two matches this season in Group A. The team got a walk-over in the third match against Bangkok Elephants. There are six teams in the group and the match against LA Matadors would be the fourth one. In the points table, Venky?s Mumbai Fighters are placed fifth with four points.