MUMBAI: 9X Media?s international music channel 9XO has launched a music countdown show called 9XO Tweetdown.

Tweetdown is a music countdown show based on viewers? tweets, enabling the viewers to choose their favourite songs. The show airs every Sunday at 5 pm.

9XO Tweetdown uses Twitter to decide the Top 10 songs thus allowing for interaction and expression of viewers? choice. Every Monday 9XO will upload a list of 10 songs on the Channel?s website and the viewers need to tweet about their favourite song from the list and add the specially created hash tag ?#9xotweetdown? to their tweets. The song that gets the maximum number of tweets gets to the number 1 position on the top 10 countdown chart.

9XO head of programming Luke Kenny said, ?We have always valued our viewers? feedback while deciding the content on the Channel. Our viewers have been actively involved in planning the content for 9XO, right from the Channel?s construct stage till date, as the 9XO Board of Advisors. While ideating on a music countdown show we decided to use Twitter which is an extremely popular social media platform amongst the youth who also happen to be our core viewers. With 9XO Tweetdown we are giving complete freedom to our viewers to choose their favourite song and decide the order of the music playlist. This will definitely resonate well with our viewers.?

9XO will also showcase the latest tweets by users and the leading songs with artists? name on real time basis. Users will earn points as they tweet their favorite song. The tweets and scores can be viewed by users on 9XO?s website.