MUMBAI: Continuing the diversification of its television business, Lionsgate is partnering with television and music entrepreneur and producer Simon Fuller to develop a contemporary television musical drama chronicling the lives and loves of a young California rock ?n? roll band.

Fuller?s 25-year entertainment career has been highlighted by innovation and number one hits in TV, film, music, sports and fashion, and he has become famous for creating and producing ?American Idol?, developing the Beckhams into one of the world?s most recognisable talent brands and guiding the careers of music stars, such as Annie Lennox, Kelly Clarkson, The Spice Girls, Amy Winehouse, Carrie Underwood, Daughtry, David Cook, Adam Lambert and hit songwriter Cathy Dennis. He currently serves as Executive Producer on ?American Idol?, ?So You Think You Can Dance? and ?Q?Viva!: The Chosen?.

Lionsgate CEO Jon Feltheimer and Vice Chairman Michael Burns said, "Lionsgate?s growth has been built on our partnerships with some of the most successful entrepreneurs in the entertainment industry, and Simon Fuller is an entrepreneurial icon whose success in TV, film and music sets him in a class by himself. He has pioneered new brands with almost unique replicability around the world, and we?re thrilled to partner with him on a show that represents the latest and one of the most exciting chapters in the ongoing diversification of our television business."

Lionsgate Television Group President Kevin Beggs and Lionsgate Television COO Sandra Stern said, "Simon Fuller has created some of the most successful and enduring franchises in entertainment today. We believe that this musical drama about a young rock ?n? roll band will have global resonance with the same young audiences that have fueled the success of other Lionsgate franchises. From American Idol to Spice Girls, Simon has consistently demonstrated the ability to generate brands and formats with enormous worldwide appeal."

Fuller said, "I am full of positive anticipation for this new collaboration and delighted to partner with Jon Feltheimer, Kevin Beggs and the rest of the team at Lionsgate, one of the most dynamic and innovative companies in the entertainment industry. From ?Mad Men? and ?Weeds? to ?The Hunger Games?, Lionsgate has demonstrated the global perspective, creative instincts and marketing prowess to build successful franchises for the future. Our combined powers and vision promise to make for an exciting new entertainment property."

Lionsgate and Fuller have already launched a search across the US for four young actors who are also skilled musicians to portray the band members. Showrunner meetings are underway, and the series is being shaped for both broadcast and cable outlets.