MUMBAI: Business Broadcast Network Private Limited (BBNPL) announced the launch of their new channel BTVi from 1st August 2016, and has aligned with Helios Media to manage the ad-sales revenue monetisation for the channel.

Keeping in mind the need to have a content oriented sales approach, BBNPL has partnered with Helios Media which is a specialized sales company.

Speaking on the association BTVi COO Monica Tata said, “In an environment such as Business News, it is extremely important that the team fronting the ad-sales understands the pulse of the content, at the same time, provides tailored creative brand solutions and cross-platform opportunities to inform and engage with the core audience. In Helios Media, we found the team to be very proficient in their capability in delivering the mandate.”

Helios Media MD Divya Radhakrishnan said “We have always taken up channels with a unique proposition in the market and helped brands to participate in the content with an objective to provide the appropriate ambience for brands to communicate with their audiences. In BTVi, we are very positive for being able deliver in the financial ecosystem a right fitment.”

Helios Media CSO Shrutish Maharaj said “We wish to approach the market with inclusive programming and solution based selling and have put together a dynamic team who share our passion for the subject.”