MUMBAI: Madison Digital has been appointed the digital Agency-on-Record for leading tea brand, Marvel Tea in Delhi.

Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including search and social media.

Marvel Tea, part of Marvel Group posted a Rs 290-crore turnover, which is likely to touch Rs 325 crore this fiscal. The group was established in 1994 by RC Jain and has always strived to achieve customer satisfaction by providing quality and innovation.

Marvel Group director of operations Nitin Jain says, "The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space."

Madison Media chief digital officer Vishal Chinchankar adds, “Marvel Tea is one of the top brands in beverage category and we are absolutely thrilled that Marvel Tea has chosen us to be their digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years.”

Madison Media Digital handles digital mandates for a wide spectrum of clients including Indiabulls, Tata Chemicals, Godrej Properties, Asian Paints, Pidilite, Honda Two Wheelers, Delmonte Foods, Max Life Insurance, NACO, Indian Oil Corporation, Raymond, Viacom18 and Lodha Group, amongst others.