The company has acquired exclusive distribution rights to heavyweight titles such as Garam Masala, Rang De Basanti, Family, Jaaneman, Apharan and Kyonki for the Bengal, Mysore and Rajashtan territories.

Inox CEO Manoj Bhatia says, "We feel the time is just right for INOX Leisure Ltd. to enter the distribution segment. Given our success with exhibition, this is a natural extension of our business.

"Operating a distribution company will give us greater control over the supply chain and bring us one step closer to an integrated set up. Inox has an impeccable track record and is highly regarded by customers, the film industry, investors, business institutions and the banking sector for bringing about greater transparency and professionalism to the cinema industry in India.”

Aroon Sharma will head the distribution set up of Inox, which will have distribution offices in Kolkatta, Jaipur and Bangalore.

In the first phase, the company has invested close to Rs 50 million to bring in titles like Garam Masala (Akshay Kumar, John Abraham), Rang De Basanti (Aamir Khan), Family (Amitabh Bacchhan, Akshay Kumar), Jaaneman (Salman Khan, Priety Zinta), Apharan (Ajay Devgan, Nana Patekar) and Kyonki (Salman Khan, Kareena Kapoor).

While, in the second phase, the company will look at international content from International markets, informs the official release.