MUMBAI: MEC has launched a specialist e-commerce consultancy called MEC Commerce. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create a leading edge for the agency’s clients in the fast changing digital and data landscape. 

The practice will be based out of MEC Global Solutions office and focus initially on the EMEA region where it will work closely with local markets to offer clients best in class consultancy and brilliant on the ground delivery. MEC Commerce is already delivering projects for clients across a number of markets including UK, Germany, Italy and Poland. 

MEC Global Solutions digital and data partner Mudit Jaju will lead the consultancy. “E-commerce is the next frontier for brands, and the shift that has happened in the last few months is that marketers are realising that e-commerce is not just a distribution channel. There is so much more to e-commerce than giving consumers a place to enter their credit card details. Our vision is to propel e-commerce beyond the brand website and into the entire web to drive conversions across all digital touch points,” said Jaju.

MEC Global Solutions and EMEA chief digital officer Jeff Hyams added, “E-commerce is a natural extension of the work we’ve always done for clients in bringing together disparate elements. Our experience with performance and brand marketing uniquely positions us to deliver e-commerce solutions in a platform agnostic way.” 

To mark the launch of MEC Commerce, MEC released a whitepaper titled “The e-commerce Opportunity for FMCG brands: Sales and Halos,” which analyses what the growth of e-commerce means for FMCG brands in particular. One FMCG brand MEC is working with is long-standing client Nestle in Poland. Nestle Poland e-commerce manager Dariusz Mitura said, “We find MEC’s approach to be thorough and rooted in consumer insight. Their strategic approach is one that we can see scaling with our business effectively.” 

Hyams said, “In a constantly connected digital world, all brand communications need to be linked up and cohesive. The conversations we’ve had with clients, media owners and technology companies have been very encouraging and emphasise the importance of thinking of e-commerce as one of the many facets of communications.”