MUMBAI: ZenithOptimedia Mumbai has won the media mandate for Faaso’s following a multi-agency pitch. The mandate will cover all aspects of the company’s media planning & buying, and will also include digital and OOH duties as well. The account will be handled out of the agency's Mumbai office.         

Faaso’s co-founder and CMO Revant Bhate said, "We needed a partner in Mumbai who has a deep understanding of the consumer Internet space and it’s complex ever-evolving relationship with media touch points. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy."

ZenithOptimedia Group CEO Anupriya Acharya added, "This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faaso’s."