Mumbai: The women’s activewear brand BlissClub announced the appointment of Abhirath Anuwal as their head of commerce. In this role, he is responsible for all marketing and revenue-generating activities across online and offline channels.

Abhirath joins BlissClub after his stint with Intuit, a consumer and business financial platform in the US, where he was in the corporate strategy and development team responsible for identifying and helping execute organic and inorganic growth levers for the company. He previously worked in management consulting at Bain and completed his graduation from Yale.

On his new role, Abhirath said, "BlissClub is one of those rare companies with strong growth prospects and innovation in its DNA. I feel lucky to be able to play my part in this journey and I’m energised by the talented team around me every day."

BlissClub is a homegrown consumer brand that crafts functional and incredibly comfortable activewear with a focus on Indian women, and now a LinkedIn Top Startup for 2022, has made a number of key hires recently.