MUMBAI: To showcase its differentiated and innovative postpaid proposition, Vodafone India has roped in chess grandmaster Vishwanathan Anand to promote Vodafone Red.
Under the Red bouquet, Vodafone recently introduced postpaid plans offering entertainment with free subscription of Amazon Prime and Vodafone Play, complimentary mobile insurance for smartphones up to two years old and free international calling and roaming.
Additionally, Red Postpaid comes with lowest bill guarantee that ensures customers are assured of never facing bill shocks.
Beginning July, Anand will be seen making some smart moves, endorsing Vodafone Red. A series of three television commercials will show him propagating the benefits of choosing the postpaid plan to popular cricket presenter Gaurav Kapoor.
Vodafone India EVP of marketing Siddharth Banerjee says, “Latest Vodafone Red is a lifestyle enabler of a new-age postpaid consumer, addressing their passion points like entertainment, travel, devices, shopping, family and tension points such as billing. This campaign aims to position Vodafone Red as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”
Anand adds, “Being smart means making the right choice at the right time. In the game of chess, it is important to make the smartest move at the right time. As a Vodafone customer, the new Vodafone Red plans are a smart bouquet of services catering to my critical needs like entertainment and international roaming. Mobile insurance and lowest bill guarantee feature become important as we Indians are evolving in smartphone usage. I am glad to be a part of the campaign that closely resonates with my needs to make a smart choice.”
The 360-degree high-decibel campaign has been conceptualised by Ogilvy & Mather India. Presenting a holistic marketing mix, the four-week long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.
