Mumbai: Wunderman Thompson India has on boarded Richa Dholi as vice president  strategy planning. Based in Mumbai, Dholi will be leading the strategy function on Wunderman Thompson India's Unilever brands, lending her extensive experience in the marketing and digital ecosystem to the agency’s businesses.

A planner at heart and a writer by passion, Dholi has honed her strategic thinking and critical insights working with leading FMCG and lifestyle brands at Capgemini, Ogilvy, Lowe, McCann and most recently at India’s very own Twitter, Koo.

Dholi's passion for consumer behavior and design thinking earned her recognition as 'The Global Marketer Award during her time at Capgemini'.

Commenting on Dholi's appointment, Wunderman Thompson Mumbai managing partner Anurag Tandon said, "In the post-pandemic world, consumers engage very differently with brands. We need to constantly recalibrate our thinking and creatively innovate to be ahead of the curve in terms of brand engagement and customer experience. With Dholi on board, we get the right blend of understanding business and strategy. We are excited to have her as part of our team and wish her the very best in her new role."

On her new role, Dholi commented, "Being part of Wunderman Thompson is a privilege and a testament to the agency's cutting-edge approach to blending culture, creativity, and technology. As a planner, I am eager to continue growing and evolving in this dynamic environment. I am grateful for this opportunity and have full faith in Anurag's visionary leadership and outstanding creative insight as we embark on an exciting new chapter for Wunderman Thompson."