MUMBAI: Sports365.in has launched the official merchandise of the Mumbai-based Kabaddi team, U Mumba, exclusively on its website. It has associated as the online channel partner for the team and its merchandising partner ‘Sports & Beyond’ in a bid to exclusively market their products online.

Sports365.in founder and CEO G Chandra Sekhar Reddy, “U Mumba has won the hearts of many Indians, especially with its recent win over Puneri Paltan. It is one of the most popular and well-loved Kabaddi teams of the country and we are pleased to offer its official merchandise exclusively on our platform. The availability of the new product line will attract more Kabaddi fans to our online store and also further bolster the love for the sport in India.”

As of now, U Mumba’s and its sports partner’s range of products is solely available on Sports365.in. The portal plans to facilitate the sale of the merchandise on other online marketplaces like Flipkart, Amazon, Snapdeal, Paytm and Shopclues in the coming days.