NEW DELHI: Digital Bengali entertainment content platform Hoichoi has acquired exclusive digital rights of this year’s most successful Bengali feature film Posto, ensuring it a world digital premiere today before a satellite TV premiere.
This will provide Bengali moviemakers a robust additional pipeline of movie-loving Bengali diaspora across the world, who have so far been deprived of many movies in the language because most have a weak or no international theatrical release.
Hoichoi has already created a huge buzz in the Bengali entertainment industry with the launch of a slew of engaging original web series and shorts, and the acquisition of the Shiboprosad Mukherjee and Nandita Roy directorial venture, Posto, is set to further disrupt the industry.
SVF & Hoichoi co-founder Mahendra Soni said, “What adds to our delight is that it is with this, the most successful film of 2017 so far, that Hoichoi will not only delight the Bengali diaspora across the world but will also help the Bengali film industry to overcome the challenges and limitations of international theatrical releases and take their forthcoming movies to a massive global audience of movie lovers worldwide.”
Posto, which grossed more than Rs 50 million within four weeks of its release, received critical acclaim from the film fraternity. Portrayed by Arghya Basu Roy, Posto is a little boy raised by his grandparents (Soumitra Chatterjee and Lily Chakraboty) in Shantiniketan, a small town in Birbhum district, West Bengal. Posto’s parents (Jisshu Sengupta and Mimi Chakraborty) who are settled 200 km away in Kolkata, visit their son only on weekends.
Trouble ensues when Posto’s father gets a new job offer outside India and plans to take Posto along with him. The boy’s grandparents are against the decision and the argument finally drags the kid into the courtroom.
The film’s director, Shiboprosad Mukherjee, said, “It gives me great pleasure to announce that Posto will be exclusively available on Hoichoi, which has become the one-stop destination for people looking for great Bengali entertainment content. Any director would want his creation to be seen and liked by as many people as possible and Hoichoi will enable my film Posto to do just that!”
Hoichoi showcases exclusive original shows every month and more than 500 Bengali movies. Founded in 2017, it is SVF New Media's maiden venture. Hoichoi is headed by co-founder Vishnu Mohta, who is also SVF’s executive director.
