MUMBAI: Star Plus has announced the launch of an hourly weekend show Aek Chabhi Hai Padoss Mein 25 November at 10 pm.

Sprucing up its programming in the weekend segment with Aek Chabhi Hai Padoss Mein, the channel's endeavor is to further add to the pool of its creative and innovative mix with the show's unique-'slice of life', concept which is based on a mix of humour and strong emotions, portrayed by characters which are essayed through their stories, states an official release.

However, the battle in the general entertainment space for the Saturday 10 o'clock slot will only get fierce as Aek Chabhi Hai Padoss Mein will be up against the competitor's reality show Idea Zee Cine Stars Ki Khoj.

Commenting on the new show, Star India Pvt. Ltd. EVP content Deepak Segal said, "Aek Chabhi Hai Padoss Mein brings back to Indian television the spice of every day life and 'middle class mohalla' which has earlier defined success and popularity for shows like-Wagle Ki Duniya, Nukkad, Hum Panchi Ek Chawl Ke etc. Aek Chabhi Hai Padoss Mein is all set to create a genre of entertainment, with its light humorous storyline, as the show prods gently into the core of the human heart introspecting it's universal themes and most of all it's infallible romantic spirit...it's strength!"

With an ever changing plot to the story, the show gets its spirit from three families - Mehta, Singh's and Ali's, having their distinct outlook and ways towards life. While the Mehta Family is a true reflection of typical middle class, the Singh Family lead each day as it comes, while the Ali Family pin their hopes with every day of life, adds the release.