KOLKATA: Amongst the homegrown OTT players, SonyLIV was late to enter the original content space. After its recent rebranding, the OTT platform has made a splash, especially with the launch of Scam 1992: The Harshad Mehta story. Following its success, the platform is leaving no stone unturned to retain the buzz around the show.

On Saturday, SonyLIV published a four-page advertorial in The Times of India. The separate sheet of the feature contains interviews with actors, the production house, the director, and a review of the show along with the promotion of other original content on the platform. It further included original headlines from newspapers around the scam and photographs of Sucheta Dalal, Harshad Mehta and his lawyers.

The content was exclusively created and served as a teaser for the audiences to watch the show on SonyLiv.

While it is not the first time when an OTT player is promoting a new show, but it is one of the rare occasions, when any OTT player has taken the content route in the print media to promote a show.

Use images of news papers attached 

The 10-part series began streaming on SonyLIV, from 9 October. It is one of the highest-rated shows on IMDB in India (9.6) and has bagged a place among the top 50 television shows globally. With phenomenal ratings and record-breaking performance, the show has made it to the list of the top five OTT shows for the last week of October, according to a streaming tracker by Ormax Media. Scam 1992: The Harshad Mehta Story was the second on the list with 6.6 million views.

The show has received a remarkable response from audiences for gripping performances from Pratik Gandhi and Shreya Dhanwanthary, stellar direction by Hansal Mehta, and an exceptional script written by Sumit Purohit, Saurav Dey, Vaibhav Vishal and Karan Vyas.