New Delhi: Social media word-of-mouth marketing platform, Brandie, has appointed Junaid Hakim as national director for India. He will be based in Bengaluru.

Hakim joins from MediaCom, where he was the general manager and headed the media mandate for Dell till November, 2020. In his new role, he will oversee Brandie’s growth in the Indian market and develop stakeholder engagement, drive sales and new business development.

“The Covid-19 pandemic has fundamentally impacted the marketing industry and highlighted the growing importance of word-of-mouth marketing and customer advocacy,” Brandie’s co-founder, Pranav Kosuri said. “Junaid’s vast experience, strategic perspective, and operational focus will play a vital role in strengthening Brandie’s core leadership team and ensure our continued fast growth and adoption amongst agencies and brands in one of our core markets.” 

Talking about his new role, Hakim said, his focus in the first six months at the organization will be to drive awareness and education around Brandie, to boost product adoption.