Mumbai: Public relations and social media agency Crosshairs Communication has bagged PR mandate for Ayurvedic wellness brand Life and Pursuits.

As part of this association, the agency will be responsible for crafting and managing the brand’s key messaging across the Indian markets.

Life and Pursuits is a purpose-driven organisation with an aim to create awareness in society about harmful chemicals and toxins in everyday products. "Crosshairs Communications will now be piloting Life and Pursuits PR communication, thus securing a clear mandate to disseminate the richness of Ayurveda and the brand’s services being offered across the Indian markets. The brand will veritably strengthen the core expertise of the agency," said the statement.

“As an agency, Crosshairs Communication perpetually thrives to live up to the expectations of the brands on board," said Crosshairs Communication founder Stuti Jalan. "We explosively believe in addressing the communication goals, press coverage opportunities and image building expectations of the brand and avidly await the challenges and imperative duties and responsibilities that tag along.”