MUMBAI: Zee News is stepping up its regional foray. The news broadcasting company is launching a regional channel in UP.

It has recently launched Zee 24 Ghante Chhatisgarh on 1 October where Zee News is offering consultancy to SB Multimedia. Housed under Zee News, News Consultancy Services Division (NCSD) will provide operational and strategic advice on a Build, Operate and Transfer basis to entrepreneurs desirous of launching news channels in markets which do not figure in Zee's immediate expansion plans.

With the tag line Sawaal Aapka Hai, the channel will highlight issues particular to the state. State-focussed shows will constitute 70 cent while the rest will cover national and international stories.

Desh Hamara, Khabar Chhatisgarh, City 36 and Nau Ki Baat, Singhasan Chhatisi are some of the shows that the channel is telecasting.