MUMBAI: What happens when one of India’s most iconic TV creators gets behind the wheel of a fast-growing digital content rocket ship? Sparks fly, formats morph, and global audiences better buckle up. Infinitum Network Solutions, the Hyderabad-based content powerhouse, has appointed Rajiv Lakshman as group head, intellectual properties—and it's clearly not playing small.
Lakshman, best known for co-creating reality TV staples like MTV Roadies and MTV Splitsvilla, brings more than 20 years of storytelling firepower to Infinitum. This hire isn’t just strategic—it’s symbolic. It signals the company’s serious pivot from a traditional multi-channel network to a global brand ambassador for Indian creativity.
"Rajiv's exceptional track record in creating formats that resonate with Indian audiences across diverse cultural backgrounds perfectly complements our mission to help talented creators grow from non-metro, tier two, tier three cities, and bring their voice to a global stage," said Infinitum Network Solutions founder Satyadev Chada Krishna.
Founded in 2017, Infinitum has already left its mark across 160+ countries, with over 400 projects under its belt and more than 300 brands served globally. Not too shabby for a homegrown outfit rooted in Hyderabad, now stepping into a global spotlight.
Lakshman, clearly revved up about the appointment, said, "Infinitum's innovative approach to content creation and distribution represents the future of Indian digital media on the global stage. I'm excited to join an organisation that has achieved such impressive global reach while staying true to its Indian roots. Together, we'll create compelling intellectual properties that showcase India's cultural richness while transcending boundaries. By reaching out to creators from tier two and tier three cities, we aim to create opportunities for young talent across diverse languages and regions, empowering them to grow, build careers, and establish a launchpad for the next generation of content creators."
This move couldn’t be better timed. As the company expands its original content slate across formats and platforms, Lakshman’s experience navigating the transition from linear TV to OTT fits like a glove. From children’s shows to thrillers and rom-coms, Infinitum’s evolving playbook is about to get a splash of Lakshman’s trademark edge.
